Enable Package Deals

You can offer package deals in your shopping cart to entice customers to buy more products simultaneously. Selling recurring products together and offering a special package price on the multi-item purchase An order made by a customer and the records associated with it. and renewed subscription allows you to grow your existing business and increase your annual recurring revenue. (ARR).

In the Cleverbridge platform, the Package Discounts (PD) feature is essentially a discount type that activates a special price when multiple products are purchased together. You can activate the package discount price configuration in the cart by using a parameter.

Package Discount Setup

Assuming you set up your products and pricing already, you can set up a package discount in the Cleverbridge platform in just 3 steps:

If you didn’t set up your products and pricing yet, see how to Add a Product.

1. Define Product List

Before starting with your PD configuration, you should define a product list and include the products that should be discounted when placed in the cart together. If no product list is defined, the PD is applied to all your products. For more information, see Add a Product List.

2. Set up Discount Threshold

PD triggers a special price when a threshold of your choosing is met. For example:

• If the customer An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services. ​ A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer.​ cart consists of 2 items, the customer receives a 20% discount on the total cart amount.
• If the customer cart consists of 3 items, the customer receives a 30% discount on the total cart amount.
• If the customer cart consists of 4 items, the customer receives a 40% discount on the total cart amount.

You can also set up multiple discount thresholds in the same package discount setup.

3. Configure Discount Settings

You can apply a PD using 3 discount pricing methods: absolute discount, percentage discount, or fixed price. You can also configure volume pricing for PD by using volume scale with each of these methods.

The details are shown in the table below:

Settings	Package Discount
Cart Items Number	3
Original Cart Price	158.97 €
Discount Pricing Method: Fixed Price	99.00 €
Discounted Amount	59.97 €
Discount Cart Price	99.00 €

The PD price configuration in the cart is activated when passing the &packagediscount parameter in the URL.

Use Cases

According to your business needs, you can implement the PD feature by applying the following use cases:

Apply Package Discount to Bulk Purchases

For customers interested in purchasing multiple products and acquiring multiple licenses for corporate or recreational use, you can offer a PD combined with an attractive volume discount.

Conditions

For product & pricing setup:

1. We selected the volume pricing method Top-down discount (packages).
2. We set up volume pricing of 72,99 € per 5 licenses purchased for each product.

For the PD configuration:

1. We selected a product list with 1-year subscriptions.
2. We selected the discount method Fixed Price (volume scale).
3. We set up the PD fixed price of 109.99 € for the 3 items/5 licenses per item purchased in the cart.

The details of the setup are shown separately in the tables below:

Product Setup	Volume Discount
Product Amount	1
License Quantity	5
Original Individual Price	264.95 € (5 × 52,99 €)
Discount Pricing Method	Top-down discount (packages)
Discounted Amount	191.96 €
Discount Volume Price	72.99 € (5 × 14,59 €)

Product Setup	Volume Discount
Cart Items Number	3
Quantity per Item	5
Original Package Price	218.97 € (3 × 72,99 €)
Discount Pricing Method	Fixed Price (volume scale)
Discounted Amount	108.98 €
Discount Cart Price	109.99 € (3 × 36,65 €)

The calculation logic in the cart is as follows:

• If LicenseQuantity per cart item = 5 units per item, then a fixed price of 72,99 € is applied to each item in the cart.

Then

• If the customer cart consists of 3 items & LicenseQuantity = 5 units per item, then a fixed price of 109.99 € is applied to the cart.

The PD price configuration in the cart is activated when passing the &packagediscount parameter in the URL.

Add Package Discount with Volume Pricing

To apply a package discount with volume pricing, open Campaigns > Package Discounts in the Subscription Commerce Manager and do the following:

1. Click Add Package Discount and give a name to your package discount configuration.
2. Add a parameter name for your PD configuration.
3. Select the discount pricing method you wish to apply and add prices accordingly. For this use case, we’ve chosen a fixed price (volume scale).
4. Select item threshold.
5. Select product list.
6. Select a price type for taxation, either net or gross price.
7. Select a volume pricing method you wish to apply. For this use case, we’ve chosen Top-down discount (packages).
8. Define the volume pricing structure by selecting the quantity and setting the fixed package price for the number of licenses purchased. For this use case, we’ve introduced:

   Quantity	Euro (Base Currency)
   1	79,99
   5	109.99

9. Click Save & Close. Your PD configuration is complete.

You can now generate a URL and offer package deals for a bulk purchase to your customers. For more information on how to generate URLs for the checkout process, see Create a Link.

Combine Package Discount with Special Offers

Attracting customers with PD deals during a special time of the year like Cyber Week allows you to boost your sales while offering exceptional deals to your customers for a time-limited period.

Conditions

1. We set up products and pricing of 52,99 € per unit.

For the PD configurations:

1. We selected a product list with 1-year subscriptions.
2. We selected the discount method Fixed Price for the first PD.
3. We set up the PD fixed price of 95.38 € for the 3 items purchased in the cart.
4. We created a second package discount for CyberWeek with the parameter value: absolute20. It allows for an absolute discount of 20 € to be applied as a price rule.

The details are shown in the table below:

	Package Discount	Price Rule Discount
Cart Items Number	3
Original Price	158.97 € (3 × 52,99 €)
Discount Pricing Method	Fixed Price: 95.38 €	Absolute Discount: 20 €
Discounted Amount	63.59 €	20 €
Discount Cart Price	75.38 €

The PD price configuration and the price rule are activated in the cart when passing the &pricerule parameter in the URL.

Add Package Discount with Price Rule

To apply a package discount with price rules, complete the following steps:

You can now generate a URL and offer package deals combined with special offers. For more information on how to generate URLs, see Create a Link.

Use Package Discount for Partners

If you’re already using a PD to incentivize customers to buy products together, you can also allow your registered partners to purchase your already discounted products for a special price.

Conditions

1. We set up products and pricing of 52,99 € per unit.

For the PD configurations:

1. We selected a product list with 1-year subscriptions.
2. We selected the discount method Fixed Price for the first PD.
3. We set up the PD fixed price of 95.38 € for the 3 items purchased in the cart.
4. We created a second package discount for the partner with the parameter value: partner30. It allows the partner to benefit from a percentage discount of 30 % applied as a price rule.

The details are shown in the table below:

	Package Discount	Price Rule Discount
Cart Items Number	3
Original Price	158.97 € (3 × 52,99 €)
Discount Pricing Method	Fixed Price: 95.38 €	Percentage Discount: 30 %
Discounted Amount	63.59 €	28.62 €
Discount Cart Price	66.76 €

The PD price configuration and the price rule are activated in the cart when passing the &pricerule parameter in the URL.

Add Package Discount with Partner Pricing

To apply a package discount with price rules, complete the following steps:

You can now generate a URL for your partners with special pricing. For more information on how to generate URLs, see Create a Link.