Campaigns

The Campaigns module within the Subscription Commerce Manager allows you to access the tools required to help you acquire new customers and increase the overall value of each transaction. The available options include:

Recommendations

In the Recommendations section, you can set up the products that are recommended to customers during the checkout process. These recommended products are an addition to, or a replacement for the original products that the customer added to the cart. Recommendations are important for increasing the number of products purchased and the overall cart value.

In the Recommendations section, you can find the following features and options:

Dashboard

On the Recommendations dashboard, you can find the following:

Add a Cross-Sell

A cross-sell is a similar, additional product that is packaged with the original product the customer selected. This additional product can be offered at a discount. By adding a cross-sell, you can compel the customer to add more products to the cart, thereby increasing the cart value.

Example

Examples of cross-sells are:

  • Similar products in your catalog
  • Product bundles
  • Backup CD/DVD

To add a cross-sell, complete the relevant information in the following sections:

Add a Sub-Sell

A sub-sell is a supporting product that is frequently dependent on the original product in the cart. When the sub-sell is dependent, the additional product can’t be purchased by itself (for example, a technical support plan for your software). On the other hand, you can also configure an additional product so that customers can purchase the sub-sell in the event that they remove the original product from the cart, see Products ✱. By adding a sub-sell, you can compel your customers to add more products to the cart, thereby increasing the cart value.

Example

Examples of sub-sells are:

  • Extended download
  • Support package
  • Backup CD/DVD

To add a sub-sell, complete the relevant information in the following sections:

Add an Up-Sell

An up-sell is a better product that replaces another product in the cart. The original product is removed from the cart. The up-sell increases the cart value because the customer pays for a more expensive product than the one originally selected.

Example

Examples of up-sells are:

  • A more advanced version of a product, such as a “professional” version
  • A higher-priced product
  • Additional licenses

To add an up-sell, complete the relevant information in the following sections:

Conversion Optimization

In the Conversion Optimization section, you can add a pop-up recommendation window called Don't Leave Layer (DLL) that appears on the checkout page when customers try to exit the window without finishing the checkout process. A DLL offers customers a discount if they agree to complete the purchase.

In the Conversion Optimization section, you can find the following features and options:

Dashboard

On the Conversion Optimization dashboard, you can find the following:

Add Don't Leave Layer

When a customer enters the Cleverbridge-hosted checkout pages, but then moves the mouse-cursor to the top of the browser (presumably to close that tab/window), you can intercept this individual by using a Don't Leave Layer (DLL). In this layer, you can offer the customer a discount if they agree to complete the purchase.

Note

The DLL is activated only if the customer has been on the page for at least 10 seconds. This helps you increase your conversion rate without dropping the average order value too much.

Example

The following is an example of a DLL in which customers are offered a discount if they complete their purchases within a select period of time.

To add a DLL, click the Add Don't Leave Layer button and complete the relevant information in the following sections:

Promotions

In the Promotions section, you can set up price discounts, such as a specified percentage or amount of money off of the regular product price. A promotion can also be a product offering that deviates from your standard product offerings. It gives customers an incentive to buy a product. Promotions boost sales or reward loyal customers.

Example

Examples of promotions are:

  • Freebies
  • Limited-time offers
  • Holiday specials

In the Promotions section, you can find the following features and options:

Dashboard

On the Promotions dashboard, you can find the following:

Add a Promotion

A promotion is a price discount, such as a specified percentage or amount of money off of the regular product price (Item Level Promotion) or a discount from the total value of the cart (Cart Level Promotion).

For use cases showing how to set up the cart level promotion, see Implement Cart Promotions. To add an item level promotion, complete the relevant information in the following sections: