Marketing Campaigns

The Marketing Campaigns module within the Subscription Commerce Manager allows you to access the tools required to help you acquire new customers and increase the overall value of each transaction. The available options include:

Recommendations

In the Recommendations section, you can set up the products that are recommended to customers during the checkout process. These recommended products are an addition to, or a replacement for the original products that the customer added to the cart. Recommendations are important for increasing the number of products purchased and the overall cart value.

 

 

 

In the Recommendations section, you can find the following features and options:

Promotions

In the Promotions section, you can set up price discounts, such as a specified percentage or amount of money off of the regular product price. A promotion can also be a product offering that deviates from your standard product offerings. It gives customers an incentive to buy a product. Promotions boost sales or reward loyal customers.

Example

Examples of promotions are:

  • Freebies
  • Limited-time offers
  • Holiday specials

In the Promotions section, you can find the following features and options:

Product Variations

In the Product Variations section, you can set up different options for a product in the cart from which the customer can choose, such as:

  • Version
  • Language
  • License period
  • Number of licenses
  • Subscription billing periods

The customer makes a selection and then continues the checkout process for that selection.

Example

In the following cart, customers can select from different versions of the product. If a customer selects Basic Extended, for example, then the product in the cart changes to that version of the product.

In the Product Variations section, you can find the following features and options: