About Free Trials

In today’s world, many consumers and businesses are reluctant to pay for things that they haven’t had the opportunity to try first. A free trial is one of the two primary ways how you can allow consumers to try your product or service—the other being a freemium product/service. With a free trial, you are letting prospective customer use the full version of the product/service for a limited period of time, usually for 7, 15, or 30 days. Once the time limit is reached, the customer can only use the product/service by subscribing to it. If everything goes well, the free trial user converts into a paying customer. A famous example of a company that uses free trials is Netflix.

Benefits of free trials are abundant:

  • They allow you to demonstrate the value of your product/service, and by allowing users to see it you can influence their buying decision.
  • They provide a low entry threshold to get to know a product/service, and prospective customers get a taste of what you provide without having to commit to anything.
  • They are a lead-generation technique that can be very powerful for SaaS software, building long-term relationships with leads, and letting you convert a potential client into a satisfied paying customer later.

There are also a few downsides to free trials:

  • Users may feel like they are under pressure to determine whether the product/service truly meets their needs.
  • If the service does not live up to expectations, users may become frustrated by interruptions from pop-ups or emails informing them the trial has expired and it’s time to pay.