Multivariate testing is a technique for testing two or more different variables in the checkout process to determine which variable creates more revenue or a higher conversion rate. Small changes to the cart, such as a button or a change in color, can have an effect on the conversion rate. Performing multivariate testing on these changes is crucial for optimizing your checkout process.
If you are unsure about the best way to present your checkout process, then set up a multivariate test. For more information about the benefits of multivariate testing, see Best Practice: Testing with MVT Campaigns.