About Recommendations

A recommendation is a sales and marketing technique in which more products are recommended to customers during the checkout process. These recommended products are an addition to or a replacement for the original products that the customer added to the cart. Recommendations are important to increase the number of products purchased, and thereby increase the cart value.

Types of Recommendations

In the cleverbridge platform, there are three types of recommendations:

How Recommendations are Presented

Certain recommendations can be presented in several ways, including:

For more information, see Enter General Settings for a Recommendation.


How recommendations look are controlled by templates, which can either be designed by cleverbridge or by you. There are default templates provided with the Commerce Assistant. However, you can create custom template configurations for different recommendations to suit your company’s business needs.