To successfully manage an MVT
Multivariate testing (MVT) is a technique for testing two or more different variables in the checkout process to determine which variable creates more revenue or a higher conversion rate. Campaign, complete the following tasks:
Step 1: Decide What to Test
Decide what you should test to optimize the cart. For more information, see What & How to Test.
Step 2: Set Up MVT Campaign
Set up an MVT campaign in the MVT Campaign
Step 3: Place Display URL on Website
Place the display URL from the MVT campaign on your website.
Step 4: Monitor the Test
During the test, monitor the test results. To help you determine when a candidate becomes statistically significant and should be analyzed, in the MVT campaign portal, there is a candidate ranking visual indicator. Active candidates that are eligible for ranking have stars that display to indicate the success of the candidate. For more information, see the Monitor the Campaign with the Candidate Ranking Stars section of Step 3: Monitor the Campaign.
Step 5: Analyze the Test Results
After the candidate ranking begins (see Step 4 above), you can begin analyzing your data with reports. Detailed test result data can be viewed in:
Business Intelligence
In Business Intelligence, set up custom reports for your campaigns, such as the following:
- Sales revenue
- Number of orders
- Conversion rate
- Number of sessions
Note
If you use multiple MVT campaigns in the checkout process, you can decide which MVT campaign is recorded as origin of sale. This ensures that revenue and other numbers are accurately attributed to the correct MVT campaign when you generate reports.
- By default, the last MVT candidate that the user hits or that causes a redirect to a non-Cleverbridge-hosted page is recorded as origin of sale.
- To have us record the first MVT candidate that the customer An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services.
A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer. hits as origin of sale, contact Client Experience. We will adjust the setting for your client account in the database.
Step 6: Select a Winning Candidate
Select the candidate with the best results. This candidate can stay in production as it is set up in the MVT Campaign portal. Deactivate the other candidates by deselecting the check boxes to the left of the candidate names.
Tip
When you are optimizing the checkout process and performing multivariate testing, take note of several best practices for achieving the best test results. See Best Practice: Test with MVT Campaigns.