At cleverbridge, the success of our advertisers is our success, which is why we’re constantly looking to help them acquire and build long-term customer relationships with shoppers who fall outside of the scope of other digital marketing methods. To take our performance marketing capabilities to the next level, we’ve teamed up with Partnerize, our new Performance Marketing Platform, who can help you launch campaigns with trusted publishers that make an impact on your bottom line. The new platform allows you to:
- Gain Actionable Insights by measuring and analyzing campaign and performance data across different channels. This allows you to make data-driven optimizations to offers and rates in real-time. You can also identify which publishers sell at specific points of the sales funnel, which publishers bring the most/least value, and how to optimize for maximum customer lifetime value.
- Predict Future Performance by leveraging predictive analytics to accurately anticipate future publisher performance. Using Partnerize’s industry-first Performance Forecaster, you can gain greater visibility and cost certainty. You can also receive real-time alerts for anomalies in program data that may indicate problems or opportunities that warrant immediate attention.
- Better Incentivize Publishers by designing multi-tiered reward systems to compensate publishers at every stage of the sales funnel with multi-touch attribution. You can also commission higher rewards for more profitable conversions or sales, and optimize marketing activities based on the touchpoints and channels that drive business impact and sales.
In addition, the new platform offers the following key features and functionality:
- Relationship Management — Successful performance marketing is all about developing relationships with key publishers. We focus on quality over quantity, ensuring that you reach the right audience and maximize your global revenue.
- All-in-One Publisher Portal — Give your publishers easy access to marketing assets in a web-based performance marketing platform. A dedicated performance marketing expert works side-by-side with them to optimize their efforts and promptly address their general questions, plus issues around payments and commissions.
- Predictive Reporting — Detailed reporting is available for important metrics like traffic generated, commissions, top product sold and promotions, providing insight into your performance marketing program. You can test, tweak, and implement optimization efforts in real time.