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We continuously improve our platform by releasing new features, fixing bugs, and delivering updated documentation. You can read about these enhancements in our changelog.

July 2024

Added

Payments

Payments

Applications

  • Reduce Churn with Cancellation Flows

    Our latest Cancellation Flow feature, now available in a private preview for clients using Subscription Management 2.0, helps reduce churn by engaging customers who begin the cancellation process. By offering personalized incentives based on customer feedback, you can retain more subscribers and lower the overall churn rate.

    If you want to participate in our private preview, contact Client Experience.

    To learn more about the Cancellation Flow feature, see Private Preview: Reduce Churn with Cancellation Flows .

  • Why this is important: By implementing a carefully designed cancellation flow, you can reduce churn by providing users with alternatives that encourage them to maintain their subscriptions.

Applications

  • Dive into Subscription Upgrades and Downgrades

    Explore our newest metrics, Upgrades and Downgrades, which visually represent subscription changes over selected time periods. These metrics help monitor trends, assess the impact of promotional campaigns on your business’s performance, and optimize your subscription strategies.

    For more details, see Subscriptions > Upgrades and Subscriptions > Downgrades.

    The Upgrades and Downgrades metrics are accessible at https://subcomm.cleverbridge.com/analyze/subscriptions. Simply log in using your Cleverbridge credentials.

  • Why this is important: Analyzing data on subscription upgrades and downgrades empowers you to identify anomalies in your subscription business and make informed decisions to refine your approach to subscription management.

Analytics
  • Gain Valuable Insights with the NRR Metric

    Our new metric, Net Revenue Retention (NRR), calculates revenue changes—growth or contraction—from existing customers, accounting for upgrades, downgrades, and churn. This metric offers vital insights into customer satisfaction and the value of your product. To accurately calculate NRR, we’ve added several related metrics to our standard and subscription analytics, including Expansion MRR, Contraction MRR, and Churn MRR. For more details, see Subscriptions > NRR and Subscriptions > MRR.

    The NRR metric is accessible at https://subcomm.cleverbridge.com/analyze/subscriptions. Simply log in using your Cleverbridge credentials.

  • Why this is important: The newly introduced NRR metric provides deeper insights into customer behavior and needs, enabling you to make more informed decisions regarding your subscription strategies. A high NRR indicates robust customer loyalty and potential for sustainable revenue growth.

Payments

Changed

  • Stay Current with Our Upgraded Data Refresh Flow

    We have upgraded our data refresh processes to ensure timely data access. East Coast clients can now access the previous day's complete data starting at 6 AM, UTC-based clients at 10 AM, and Snowflake data share consumers from 4 AM (for example, 4 AM for EST-based clients and 8 AM for UTC-based clients). This improvement reduces the data loading time from two days to just a few hours.

    This data refresh flow upgrade is important for all subscription analytics. To view your data analytics, go to https://subcomm.cleverbridge.com/analyze/subscriptions. Simply log in using your Cleverbridge credentials.

  • Why this is important: The updated data refresh flow provides you with more real-time data, significantly reducing the waiting period compared to the previous solution.

Analytics