Part of the communication between Cleverbridge and your customers during the purchase
An order made by a customer and the records associated with it. and subscription process is via email. The emails are triggered by events, such as a purchase made or signup for a subscription, and are automatically sent by the Cleverbridge platform.
Different email types are in place for the events, the most common of which are order An agreement between a seller and a buyer to exchange goods and/or services for money. An order can: - contain multiple products and quantities; - have multiple financial transactions. A preorder authorization is considered an order. confirmation and invoice (receipt). Each email type has a template that is available in all languages supported by Cleverbridge . The layout of the emails is based on your corporate design, for example the emails can contain your logo and your colors.
From a customer An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services.
A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer. perspective, emails are governed by the following factors:
- The content of the email depends on the event that triggered the email.
- The language of the email depends on the language of the order process.
- The design of the email depends on the website the customer is ordering from.
Example
Shieldware, Inc. sells anti-virus software for personal and professional use worldwide. In the United States, their product Internet Security is available with the payment Exchange of money for goods and services in an acceptable amount to the customer where the payment amount has been agreed upon in advance. The customer can only pay with an accepted payment method. Each payment has an individual payment cost. options credit card and wire transfer. When a customer buys Internet Security from the English version of the US website and pays by credit card, they receive the English version of the email type Invoice (receipt). The email has the look and feel of the website that they bought the product from. A customer that selects wire transfer as payment option Set of payment choices displayed to the customer on the checkout page. Available payment options are based on the customer's GeoIP location and include different payment methods and types, for example: a Purchase order (PO) is a payment option we offer our B2B customers. POs are usually paid via the payment method of wire transfer. first receives an email of the type Order confirmation and then, when Cleverbridge has received their payment, an email of the type Invoice (receipt).
You can view all emails relating to a purchase or subscription in the Cleverbridge platform. Either take a look at the emails for an existing purchase/subscription or make a test purchase yourself and see which emails you get. It is also possible to enter a Cc or Bcc contact for all customer emails in the Commerce Assistant so that you receive copies of all emails sent to customers.
For a description of the different types of emails supported by Cleverbridge , see Customer Email Types.