Subscription billing is a product option that enables you to bill a customer An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services. A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer. at intervals. Customers can continue to use the product as long as they continue to pay for it. You can use subscription billing for SaaS products, or for additional services like service contracts, product updates, and more.
The following describes how subscriptions are set up, purchased, viewed, and updated using the Commerce Assistant. It will also discuss subscription renewals, examples, and reports.About Subscriptions in the Ecommerce Platform from a Business Perspective
Subscription commerce is a business model in which the customer pays for a product or service for a contractually-defined time or usage interval. Subscriptions move through different states as a part of their life cycle, such as active and canceled.
In contrast to one-off purchase events, relationships with subscription customers are sustained because billing is recurring. Clients need to be able to make many different types of changes to subscriptions, as well as empower customers to make changes directly through online channels such as mobile applications, social networks, or client landing pages and Customer Self-Service areas.
The Cleverbridge subscription commerce platform provides solutions for managing subscriptions the following ways:
- The Cleverbridge Commerce Assistant for a specific set of changes.
- A client-hosted application that works together with the Cleverbridge Subscription API. For example, a client's intranet page can be used for this by a client's customer support team and enterprise account representatives.
- A client-hosted application that runs in the background (offline) making changes to subscriptions by batch. This solution also works together with the Subscription API.
- Other Cleverbridge APIs developed for client subscription tasks.