The emails automatically sent by the cleverbridge platform cover the essential communication between cleverbridge and your customers during the purchase and subscription process. They are also compliant with the Payment Card Industry Data Security Standard (PCI DSS). If you require custom email templates, statistics and other advanced options, it is possible to replace or extend the default emails and sign up for our email marketing services. They involve the use of an additional email platform with the following features:
- Easy and quick integration with the cleverbridge platform
- APIs that enable integration with a CRM tool
- Automation of recurring email campaigns
- Reporting and deliverability capabilities, such as opens, clicks, unsubscribes, bounces
- A dedicated IP address
- Definition of targets
- Customization of templates
The cleverbridge platform sends out one email reminder before the renewal of a subscription. You want to send several email reminders to your customers at different points in time with different texts. The email flow for subscriptions with online paymentOnline payment stands for a group of payment options that do not require the customer to submit the payment in an extra step after submitting the order. With an online payment option, the product is delivered almost immediately (as soon as the payment is processed which usually does only take a few seconds). methods should not be the same as for subscriptions with offline paymentOffline payment stands for a group of payment options. With the order confirmation, the customer receives a link with information on how to make the payment. Ordered products are delivered as soon as cleverbridge receives a payment confirmation from the payment provider. methods. Such a campaign is only possible with an additional email platform.
Any replacement or extension of the default emails should be closely coordinated with Client Experience and Digital Marketing Services to ensure that there is no interruption of the communication flow with customers. For compliance reasons, all communication with your customers must be sent via a cleverbridge-owned email platform instance.
Self-service or Managed Services
cleverbridge offers both self-service and managed services for email marketing.
Email service support
Training and documentation
Includes all self-service capabilities, plus:
Maintenance and update of email platform and email campaigns
Development of email templates
Scheduling of email sends
Detailed full reporting
Quarterly optimization to maximize email campaign performance
ReturnPath, deliverability, and compliance monitoring
For more information about our capabilities, see our Email Marketing Services page.