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Email Marketing Services

The emails automatically sent by the cleverbridge platform cover the essential communication between cleverbridge and your customers during the purchase and subscription process. They are also compliant with the Payment Card Industry Data Security Standard (PCI DSS). If you require custom email templates, statistics and other advanced options, it is possible to replace or extend the default emails and sign up for our email marketing services. They involve the use of an additional email platform with the following features:

  • Easy and quick integration with the cleverbridge platform
  • APIs that enable integration with a CRM tool
  • Automation of recurring email campaigns
  • Reporting and deliverability capabilities, such as opens, clicks, unsubscribes, bounces
  • A dedicated IP address
  • Definition of targets
  • Customization of templates

Note

Any replacement or extension of the default emails should be closely coordinated with Client Experience and Digital Marketing Services to ensure that there is no interruption of the communication flow with customers. For compliance reasons, all communication with your customers must be sent via a cleverbridge-owned email platform instance.

Self-service or Managed Services

cleverbridge offers both self-service and managed services for email marketing.

Self-service Managed Services

Email service support

Training and documentation

API capabilities

Deliverability monitoring

Includes all self-service capabilities, plus:

Maintenance and update of email platform and email campaigns

Development of email templates

Scheduling of email sends

Detailed full reporting

Quarterly optimization to maximize email campaign performance

ReturnPath, deliverability, and compliance monitoring

For more information about our capabilities, see our Email Marketing Services page.