The emails automatically sent by the Cleverbridge platform cover the essential communication between Cleverbridgeand your customers during the purchase
An order made by a customer and the records associated with it. and subscription process. They are also compliant with the Payment Card Industry Data Security Standard (PCI DSS). If you require custom email templates, statistics and other advanced options, it is possible to replace or extend the default emails and sign up for our email marketing services. They involve the use of an additional email platform with the following features:
- Easy and quick integration with the Cleverbridge platform
- APIs that enable integration with a CRM tool
- Automation Set of automated actions you create that are performed to achieve a specific outcome. This includes actions such as customizing customer segmentation, personalizing content, and automating renewal and winback emails. These automations are curated by Cleverbridge and aim to improve conversion rates, drive growth, and increase the lifetime value of customers. of recurring email campaigns
- Reporting and deliverability capabilities, such as opens, clicks, unsubscribes, bounces
- A dedicated IP address
- Definition of targets
- Customization of templates
Example
The Cleverbridge platform sends out one email reminder before the renewal of a subscription. You want to send several email reminders to your customers at different points in time with different texts. The email flow for subscriptions with online payment Stands for a group of payment options that do not require the customer to submit the payment in an extra step after submitting the order. Online payments include credit, debit cards, and digital wallets. With an online payment option, the product is delivered almost immediately (as soon as the payment is processed which usually does only take a few seconds). options should not be the same as for subscriptions with offline payment Offline payment stands for a group of payment options that do not involve online transactions like direct debit, wire transfers, and checks. With the order confirmation, the customer receives a link with information on how to make the payment. Ordered products are delivered as soon as Cleverbridge receives payment confirmation from the payment provider. options. Such a campaign is only possible with an additional email platform.
Note
Any replacement or extension of the default emails should be closely coordinated with Client Experience and Digital Marketing Services to prevent any interruption of the communication flow with customers. For compliance reasons, all communication with your customers must occur via a Cleverbridge-owned email platform.
Self-service or Managed Services
Cleverbridge offers both self-service and managed services for email marketing.
| Self-service | Managed Services |
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Includes all self-service capabilities, plus:
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For more information about our capabilities, see our Email Marketing Services page.