Cookies are data packets, typically text files, stored within a web browser by a web server. Cleverbridge leverages cookies for user session tracking and session protection to ensure both an enhanced user experience and robust security measures for customers and affiliates alike.
Important
While Cleverbridge customers are not required to have cookies enabled to make purchases. Enabling cookies enhances the shopping experience and is crucial for accurate revenue tracking on the Cleverbridge platform.
User Session Tracking
Cookies play a crucial role in user session tracking on the Cleverbridge platform and enable the following:
Cart Maintenance
Cookies maintain the shopping cart across sessions. Customers can seamlessly switch between your website and the Cleverbridge checkout process. These cookies identify the customer
An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services.
A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer. and remember their shopping cart contents, allowing for a smooth shopping experience even if customers leave the checkout page and return later.
Note
Sessions last for 72 hours, meaning checkout links with a session ID are valid for the same duration. For new customers, a session is unique within the first 2 hours and remains so for the entire 72-hour period, allowing customers access to their saved data throughout this timeframe.
To learn more on how we count sessions in Business Intelligence (BI), see Number of Sessions Measure ✱.
Affiliate Tracking
Cookies enable the tracking of affiliates. For instance, affiliates receive commissions for customer actions, such as trial downloads, even if the customer returns after the trial period. This functionality is facilitated by cookies, ensuring accurate tracking and commission allocation.
X-Parameters Tracking
Cookies facilitate the tracking of x-parameters for reporting purposes, even if a customer's shopping session is interrupted. This ensures that valuable data related to customer interactions and preferences is captured and used effectively for reporting purposes.
Session Protection
Cookies provide essential session protection measures as follows:
Enhanced Security
In the event of a third party attempting to intercept a protected website's URL, cookies ensure session protection. Without the necessary cookie, the session cannot be accessed, safeguarding sensitive user data and transactions.
SSL Encryption
The cookie used for session protection is safeguarded by SSL encrypted transmission between Cleverbridge and the customer's browser. This encryption ensures that sensitive information exchanged during the session remains secure and protected from unauthorized access.