Marketing | Cleverbridge Documentation

Marketing

Marketing is used to set up, manage, and search for your marketing campaigns, such as Promotions and Recommendations. Product variations, which are a way for customers to choose between different options for a product in the cart, are also set up here with Product Selections, Product Characteristics, and Text Elements features.

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A promotion is a price discount, such as a specified percentage or amount of money off of the regular product price.

A recommendation is a sales and marketing technique in which more products are recommended to customers during the checkout process.

Product Characteristics are the options that customers select from in the cart.

Product selections are used to assign a product to one or more product characteristics and are set up in the Product Selection portal.

Understand Product variations and how to use it when configuring your product offering.

Explore Text elements and learn how it supports your work in Cleverbridge.