Channel management

Commerce Assistant provides legacy tools for managing sales channels such as affiliates and partners. Use these tools to define channel participants, organize partner or affiliate groups, and configure access to the Partner Portal.

Affiliates and partners participate in the sales process differently:

Affiliates	Partners
Promote products and refer customers.	Purchase or resell products through an established commercial relationship.
Typically earn commission when referred traffic results in a sale.	May receive discounted pricing and resell at another price.
Usually do not communicate with customers or manage billing.	May communicate with customers and manage parts of the billing relationship.

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Partners

A partner is another business that buys your products in a business-to-business (B2B) model.

Partner Portal setup

Use Partner Portal setup to manage partner operations, tracking, or reporting in Cleverbridge.

Partner/Affiliate groups

Use Partner/Affiliate groups to manage partner operations, tracking, or reporting in Cleverbridge.

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