Add a Product

The Status option determines how the product is used in the Cleverbridge platform. Options include:

The Product name displays to customers in the checkout process. This field doesn’t support HTML.

You can use the Additional name information option to provide a short product description that provides more detailed information about the essential features of the product. This description displays as an additional line below the product in the shopping cart, review page The review page contains summary information about the purchase a customer is about to make., confirmation page The confirmation page is displayed after a customer makes a purchase. The confirmation page contains the order confirmation and delivery information., email messages, and so on. This field doesn’t support HTML.

Essential Features Description

Due to legal requirements for Cleverbridge as an online reseller, an essential features description must be displayed to customers immediately before the customer makes the purchase. Customers must be given a short, clear, and detailed description of the product in order for them to make an informed final purchase decision.

This means the customer must be able to generally understand how the product works. If the product name is already descriptive, no further action is required. If, however, the functionality of the product is unclear from the product name itself, use the Additional name information field for the essential features description.

For more information, contact Client Experience.

The internal name cross-references the purchases for this product with your own internal product name, which you can also use to easily organize your product information within the Cleverbridge platform.

The internal category is an internal product category for the purpose of sorting products by a specific type or class.

The internal product ID cross-references the purchases for this product with your own internal number. This ID can include alphanumeric characters.

If you would like to use your internal product ID in the checkout process, you can submit the internal ID as a parameter with the number prefixed by the capital letter I.

If applicable, enter the version of the product. This can be displayed in the checkout process, depending on your configuration template.

The minimum order quantity is the minimum quantity that can be purchased for this product in an order.

The maximum order quantity is the maximum quantity that can be purchased for this product in an order.

Short description that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

Description that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

Description of system requirements that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

The volume pricing note displays in the Volume discount pop-up window in the cart. Use this option to provide contact information or any additional information that further explains your volume pricing.

To add plain text or HTML that appears within a pop-up in the cart, do the following:

1. If you already have the product information formatted, then copy and paste the text into the Product information in cart as pop-up text editor field.

   or

   To create the text from scratch, click the ... button to the right of the text editor. A larger text editor displays, with options for text or HTML.

   Enter the information in plain text, or click HTML to enter the information in HTML.

2. To add a reference to an image, use the following HTML, and include your client account ID and the image name: <img src=mycontent/client account ID/image name>.

   Note

   If you'd like to add a reference to an image, the image must first be uploaded to Web Files in the Commerce Assistant. For more information, see Web Files ✱.

3. Click OK.

<table>
  <tr>
    <td><img src=/mycontent/123/GenericBoxshotSmall.png> </td> <td>
      <h1>Internet Security Basic Extended</h1>
      <p>Anti-virus software for personal use. This product offers virus protection, anti-phishing tools, email protection, and identity theft protection. It removes worms and eliminates malware. Protect your Internet browsing, online banking, social networking, and more.</p><br />
    </td>
  </tr>
</table>

The Delivery Text (HTML) displays information about the product delivery method, such as download, email, etc. in the delivery section of the cart. Enter HTML in this field.

The Product selection option determines if the product displays in the cart by default with the selected product selection. Use product selections so that customers can choose between different options for a product in the cart. See Show Product Suggestions.

In the Delivery type drop-down list, select how to deliver the product. For certain delivery types, more setup options display.

Cleverbridge delivers key

Cleverbridge delivers the license key for the software to the customer.

The following options are available:

Option	Description
Web key generator	Select a web key generator. To set up a new web key generator, click the button to the right.
Executable key generator	Cleverbridge hosts this option. For more information, contact Client Experience.
Dynamic link library	Cleverbridge hosts this option. For more information, contact Client Experience.
Key list	Select a key list. To set up a new key list, click the button to the right.
Key result type	Used for key generation, controls how the key and template are shown to the customer. Select from the following options: Auto – Type is determined automatically. Binary – Key that consists of binary data and that is displayed as a download link to a file. HTML – Key is displayed according to HTML formatting. Text – Key displayed as plain text.
Execute once per purchased quantity	Select to generate only one key per cart item, regardless of the quantity of the item purchased.
Use key template	Select to use the key template text that was set up in the Key Template field.

Note

If a key generation or key list error occurs, the following happens:

• If you have set up this notification type, you receive an ErrorNotification.
• An error log entry is created.
• The Cleverbridge platform makes up to five attempts to generate or obtain the key (after 1-2-4-8-16 hours). After each unsuccessful attempt, an ErrorNotification is sent and an error log entry created.
• If the fifth attempt to generate or obtain the key fails, our Customer Support will investigate the error (unless Client handles errors is activated).

For subscription products, additional delivery options display:

Subscription Billing Option	Description
Execute only on initial purchase	Delivery details are triggered on the initial product purchase. For example, you can use this to create a license key for the customer based on the license generation API.
Execute only on subscription billing events	Delivery details are triggered only when the customer successfully pays for each billing interval of the product.
Execute on initial purchase and subscription billing events	Delivery details are triggered both upon the initial product purchase and for each subsequent billing event.
Execute on initial purchase and copy on subscription billing events	Delivery details are triggered on the initial product purchase, and a copy of the key is included in the confirmation page or email for future billing events.

Cleverbridge delivers full version by download

Cleverbridge delivers the full version of the software to the customer by download.

The following options are available:

Option	Description
Download file	Select a file that customers download through a link. To upload a new file, click the button and select a file on your computer. The new file displays in the drop-down list for selection.
Link validity in days	Select the number of days for which the download link is valid.
Description	Enter descriptive information that displays with the download link on the confirmation page and confirmation email.
Only show download when customer orders in this language	Select the checkbox to restrict the download to a specific language in which the customer orders.
Language	Select the language for which to restrict the download.

Client delivers

You deliver the full version of the product to the customer by download.

Client delivers license key

You deliver the license key to the customer.

The Key template option inserts custom license key information, such as customer name, product name, license key number, and so on, for the customer on the confirmation page. If you don't enter any custom text in this field, default key template text displays on the confirmation page as follows:

Your product key:

The following dynamic placeholders are available to insert customer information:

Placeholder	Description
<Key>	License key
<RegName>	Customer name
<ProductId>	Product ID
<InternalProductId>	Internal product ID
<[NAME_OF_X_PARAM]>	Corresponding x-parameter The x-parameter is a variable appended to a URL that allows grouping and tracking orders for later reporting purposes. It also enables you to pass through data that you want to capture in the order process. X-parameters can also be used to control design elements based on the value of the x-parameter.
<ProductName>	Name of the ordered product
<Quantity>	Quantity of the ordered product
<ProductTrialUrl>	URL to download a trial version of the product

<RegName>, here is your product key for your purchase of <ProductName>.
<Key>

The Email key template option is used to define a key template only when there should be a version of the key template for the email confirmation that differs from the key template for the confirmation page.

In cases where the key template should be the same for both the confirmation page and the email confirmation, then leave this field blank. The key template from the Key template field will be used for both.

The Additional delivery note option inserts additional delivery information for the customer on the confirmation page. The following dynamic placeholders are available to insert customer information:

<p>Thank you for your order. To download and install your product, please follow these instructions:<p>
    <ol>
      <li>Download the installation file by clicking the button below.</li>
      <li>Double-click on the downloaded file to begin installation.</li>
      <li>Follow the onscreen installation instructions.</li>
      <li>When prompted, enter your license key.<br /></li>
    </ol>
    <br>
    </br>
    <p>Please note: The license key is also included in your confirmation email.</p>

The Information on extra page option is used when the installation instructions or other product information are too long to fit on the confirmation page. This creates a button on the confirmation page that the customer clicks to open the instructions in a separate window.

You can use the Base product drop-down to select a base product on which you can base other products. You must have a base product set up already for it to appear in this drop-down list.

For more information about base products, including rules for how they work, see Base Products.

The Status option determines how the product is used in the Cleverbridge platform. Options include:

The Product name displays to customers in the checkout process. This field doesn’t support HTML.

You can use the Additional name information option to provide a short product description that provides more detailed information about the essential features of the product. This description displays as an additional line below the product in the shopping cart, review page, confirmation page, email messages, and so on. This field doesn’t support HTML.

Essential Features Description

Due to legal requirements for Cleverbridge as an online reseller, an essential features description must be displayed to customers immediately before the customer makes the purchase. Customers must be given a short, clear, and detailed description of the product in order for them to make an informed final purchase decision.

This means the customer must be able to generally understand how the product works. If the product name is already descriptive, no further action is required. If, however, the functionality of the product is unclear from the product name itself, use the Additional name information field for the essential features description.

For more information, contact Client Experience.

You can use the Product Category section to select the characteristics of the product. cleverbridge, as the reseller of the product, uses this information in order to gain a more thorough understanding of the types of products Cleverbridge clients sell.

The internal name cross-references the purchases for this product with your own internal product name, which you can also use to easily organize your product information within the Cleverbridge platform.

The internal category is an internal product category for the purpose of sorting products by a specific type or class.

The internal product ID cross-references the purchases for this product with your own internal number. This ID can include alphanumeric characters.

If you would like to use your internal product ID in the checkout process, you can submit the internal ID as a parameter with the number prefixed by the capital letter I.

If applicable, enter the version of the product. This can be displayed in the checkout process, depending on your configuration template.

The minimum order quantity is the minimum quantity that can be purchased for this product in an order.

The maximum order quantity is the maximum quantity that can be purchased for this product in an order.

Short description that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

Description that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

Description of system requirements that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

The volume pricing note displays in the Volume discount pop-up window in the cart. Use this option to provide contact information or any additional information that further explains your volume pricing.

To add plain text or HTML that appears within a pop-up in the cart, do the following:

1. If you already have the product information formatted, then copy and paste the text into the Product information in cart as pop-up text editor field.

   or

   To create the text from scratch, click the ... button to the right of the text editor. A larger text editor displays, with options for text or HTML.

   Enter the information in plain text, or click HTML to enter the information in HTML.

2. To add a reference to an image, use the following HTML, and include your client account ID and the image name: <img src=mycontent/client account ID/image name>.

   Note

   If you'd like to add a reference to an image, the image must first be uploaded to Web Files in the Commerce Assistant. For more information, see Web Files ✱.

3. Click OK.

<table>
  <tr>
    <td><img src=/mycontent/123/GenericBoxshotSmall.png> </td> <td>
      <h1>Internet Security Basic Extended</h1>
      <p>Anti-virus software for personal use. This product offers virus protection, anti-phishing tools, email protection, and identity theft protection. It removes worms and eliminates malware. Protect your Internet browsing, online banking, social networking, and more.</p><br />
    </td>
  </tr>
</table>

The Delivery Text (HTML) displays information about the product delivery method, such as download, email, etc. in the delivery section of the cart. Enter HTML in this field.

The Product selection option determines if the product displays in the cart by default with the selected product selection. Use product selections so that customers can choose between different options for a product in the cart. See Show Product Suggestions.

Volume pricing is used to set different prices based on the quantity of the product purchased. Customers can get increasingly higher discounts depending on the quantity of products they buy.

There are three volume pricing models:

All-units discount

In this model, the price of each unit is equal to the unit price for the lowest volume tier reached. The price per unit depends on the number of units the customer chooses to buy.

Example

In the example below, if the customer chooses two units, the price per unit is $80. If the customer chooses eight units, the price per unit is $70.

Quantity	Unit Price	Total Price
1	$100	$100
2	$80	$160
5	$70	$350
10	$50	$500
20	$40	$800

This graphic demonstrates what the per-unit cost is when the customer selects a higher volume:

All-units Volume Discount – Per Unit Price

As illustrated in the graphic, the price per unit depends on the number of units the customer chooses to buy. If the customer selects two, each unit costs $80. If the customer selects eight, each unit costs $70. At first glance, the pricing model seems logical. The more the customer buys, the cheaper the per-unit price becomes. However, there are a few peculiarities that become apparent when looking at the total cost compared to the number of units:

All-units Volume Pricing – Total Price by Volume

As illustrated above, the total cost drops between buying nine and 10 units, as well as between 19 and 20. You may decide that enticing the customer to buy 10 instead of nine is exactly the behavior that is desired, but it actually results in less money being made. One solution to this problem is to narrow the discount gap between units. By setting up a smaller difference between the per-unit price levels, this step down will become smaller and can even reverse. Therefore, it is possible to have no drop at a higher number of units.

Advantages of All-units Pricing:

• The all-units model is easy for customers to understand.
• Assuming a price is set in the displayed currency, it is always possible to show customers a marketing-friendly per-unit price.

Disadvantages of All-units Pricing:

• The per-unit price is lower than the per-unit price when offering an incremental discount (see incremental model), hence the total price is also lower. Therefore, it is possible to make less money by using this model.

Incremental discount

In this model, a discount is applied only to units above a specific price tier. There are no incremental drops in total price as more units are selected.

Example

In the example below, if the customer chooses two units, the first unit costs $100 and the second unit costs $80. This results in a total cost of $180 for two units.

Similarly, if the customer chooses five units, the first unit costs $100, three units cost $80, and one unit costs $70, for a total cost of $410.

Quantity	Unit Price	Total Price
1	$100	$100
2	$80	$180
5	$70	$410
10	$50	$740
20	$40	$1,230

The following graphic shows the price per unit for each total up to 25 units:

Incremental Volume Pricing - Price Per Unit

As illustrated above, if the customer choses one unit, the cost is merely the price tier for one unit, or $100. However, if the customer selects two units, the first unit costs $100 while the second unit costs $80. This results in a total cost of $180 for two units, or $90 per unit. Similarly, if a customer selects five units, this is one unit at $100, three units at $80 and one unit at $70, for a total of $410 and a per-unit cost of $82.

As demonstrated below, the incremental volume pricing model, unlike the all-units volume pricing model, does not experience any step function drops in total price as more units are selected.

Incremental Volume Pricing – Total Price

This model results in a nice smooth graph of ever-increasing values, which means no tricky step-down points. However, the explanation of what the price is for each unit is not as simple as with the all-units discount.

Advantages of Incremental Volume Pricing:

• There are no step-down points. Therefore, it is not possible to run into a situation where you are selling more, but actually taking in less revenue.

Disadvantages of Incremental Volume Pricing:

• The pricing logic is more difficult for customers to understand than with the all-units model.
• The per-unit price displayed to customers will often not be a marketing-friendly price.

Top-down discount (packages)

In this model, customers buy packages of units at a fixed price. Single units within a tier cannot be purchased.

Example

In the example below, the customer must choose between packages of two, five, 10, and 20 units.

Quantity	Unit Price	Total Price
1	$100	$100
2	$80	$160
5	$70	$350
10	$50	$500
20	$40	$800

The difficult part of this model is when a customer wants a quantity that does not match one of the pre-defined packages. In this case, the unit price is based on the most favorable package combination. For example, if a customer wants 15 units, a package of 10 for $500 and a package of five for $350 results in a total cost of $850. As can be seen in the graphic below, the package pricing combination results in a non-standard pricing structure per unit.

Package Pricing Volume Pricing - Per Unit Price

If you examine the above graphic closely, it becomes apparent that the best per-unit prices are at the fixed-package levels. When the total price is plotted against the quantity purchased, the chart looks similar to the all-units chart:

Package Pricing Volume Pricing - Total Price

Once again, there is a step-function down at the fixed-package amounts. One impact of this fact is that customers may increase or decrease their purchases to reach specific packages.

Advantages:

• Like all of the volume pricing models, package pricing entices customers to buy larger bulk to receive a better discount.

Disadvantages:

• It can be difficult to explain to customers.
• This model may result in customers decreasing unit purchases in order to fit a specific package.

Comparison of All-units, Incremental, and Top-down Discounts

The following charts show a comparison of each model based on per-unit price and total price.

Model Comparison - Price Per Unit

Comparison Volume Pricing - Total Price

Which of these models should be used? One way to select a model is to examine the average quantity per order. At a smaller order quantity, the unit price for all models is pretty similar, but as the unit quantities grow, the incremental model maintains higher unit prices. For every price break, the difference in price between the models grows larger.

It is also important to consider the limits of the existing shopping cart display if you are thinking about using the more complicated volume pricing models (incremental or package pricing). It is very important for a customer to easily understand the discounting method being offered. If the cart display cannot clearly break down the discounting thresholds and price points, customers will be less likely to purchase multi-quantity orders.

In the Price type for taxation drop-down list, select from the options below.

Select to enable the product for a dynamic product price. Dynamic products are created with parameters that are added to the URL. For more information, see Dynamic Products.

In the Delivery type drop-down list, select how to deliver the product. For certain delivery types, more setup options display.

Cleverbridge delivers key

Cleverbridge delivers the license key for the software to the customer.

The following options are available:

Option	Description
Web key generator	Select a web key generator. To set up a new web key generator, click the button to the right.
Executable key generator	Cleverbridge hosts this option. For more information, contact Client Experience.
Dynamic link library	Cleverbridge hosts this option. For more information, contact Client Experience.
Key list	Select a key list. To set up a new key list, click the button to the right.
Key result type	Used for key generation, controls how the key and template are shown to the customer. Select from the following options: Auto – Type is determined automatically. Binary – Key that consists of binary data and that is displayed as a download link to a file. HTML – Key is displayed according to HTML formatting. Text – Key displayed as plain text.
Execute once per purchased quantity	Select to generate only one key per cart item, regardless of the quantity of the item purchased.
Use key template	Select to use the key template text that was set up in the Key Template field.

Note

If a key generation or key list error occurs, the following happens:

• If you have set up this notification type, you receive an ErrorNotification.
• An error log entry is created.
• The Cleverbridge platform makes up to five attempts to generate or obtain the key (after 1-2-4-8-16 hours). After each unsuccessful attempt, an ErrorNotification is sent and an error log entry created.
• If the fifth attempt to generate or obtain the key fails, our Customer Support will investigate the error (unless Client handles errors is activated).

For subscription products, additional delivery options display:

Subscription Billing Option	Description
Execute only on initial purchase	Delivery details are triggered on the initial product purchase. For example, you can use this to create a license key for the customer based on the license generation API.
Execute only on subscription billing events	Delivery details are triggered only when the customer successfully pays for each billing interval of the product.
Execute on initial purchase and subscription billing events	Delivery details are triggered both upon the initial product purchase and for each subsequent billing event.
Execute on initial purchase and copy on subscription billing events	Delivery details are triggered on the initial product purchase, and a copy of the key is included in the confirmation page or email for future billing events.

Cleverbridge delivers full version by download

Cleverbridge delivers the full version of the software to the customer by download.

The following options are available:

Option	Description
Download file	Select a file that customers download through a link. To upload a new file, click the button and select a file on your computer. The new file displays in the drop-down list for selection.
Link validity in days	Select the number of days for which the download link is valid.
Description	Enter descriptive information that displays with the download link on the confirmation page and confirmation email.
Only show download when customer orders in this language	Select the checkbox to restrict the download to a specific language in which the customer orders.
Language	Select the language for which to restrict the download.

Client delivers

You deliver the full version of the product to the customer by download.

Client delivers license key

You deliver the license key to the customer.

The Key template option inserts custom license key information, such as customer name, product name, license key number, and so on, for the customer on the confirmation page. If you don't enter any custom text in this field, default key template text displays on the confirmation page as follows:

Your product key:

The following dynamic placeholders are available to insert customer information:

<RegName>, here is your product key for your purchase of <ProductName>.
<Key>

The Email key template option is used to define a key template only when there should be a version of the key template for the email confirmation that differs from the key template for the confirmation page.

In cases where the key template should be the same for both the confirmation page and the email confirmation, then leave this field blank. The key template from the Key template field will be used for both.

The Additional delivery note option inserts additional delivery information for the customer on the confirmation page. The following dynamic placeholders are available to insert customer information:

<p>Thank you for your order. To download and install your product, please follow these instructions:<p>
    <ol>
      <li>Download the installation file by clicking the button below.</li>
      <li>Double-click on the downloaded file to begin installation.</li>
      <li>Follow the onscreen installation instructions.</li>
      <li>When prompted, enter your license key.<br /></li>
    </ol>
    <br>
    </br>
    <p>Please note: The license key is also included in your confirmation email.</p>

The Information on extra page option is used when the installation instructions or other product information are too long to fit on the confirmation page. This creates a button on the confirmation page that the customer clicks to open the instructions in a separate window.

You can use the Base product drop-down to select a base product on which you can base other products. You must have a base product set up already for it to appear in this drop-down list.

For more information about base products, including rules for how they work, see Base Products.

The Status option determines how the product is used in the Cleverbridge platform. Options include:

The Product name displays to customers in the checkout process. This field doesn’t support HTML.

You can use the Additional name information option to provide a short product description that provides more detailed information about the essential features of the product. This description displays as an additional line below the product in the shopping cart, review page, confirmation page, email messages, and so on. This field doesn’t support HTML.

Essential Features Description

Due to legal requirements for Cleverbridge as an online reseller, an essential features description must be displayed to customers immediately before the customer makes the purchase. Customers must be given a short, clear, and detailed description of the product in order for them to make an informed final purchase decision.

This means the customer must be able to generally understand how the product works. If the product name is already descriptive, no further action is required. If, however, the functionality of the product is unclear from the product name itself, use the Additional name information field for the essential features description.

For more information, contact Client Experience.

You can use the Product Category section to select the characteristics of the product. cleverbridge, as the reseller of the product, uses this information in order to gain a more thorough understanding of the types of products Cleverbridge clients sell.

The internal name cross-references the purchases for this product with your own internal product name, which you can also use to easily organize your product information within the Cleverbridge platform.

The internal category is an internal product category for the purpose of sorting products by a specific type or class.

The internal product ID cross-references the purchases for this product with your own internal number. This ID can include alphanumeric characters.

If you would like to use your internal product ID in the checkout process, you can submit the internal ID as a parameter with the number prefixed by the capital letter I.

If applicable, enter the version of the product. This can be displayed in the checkout process, depending on your configuration template.

The minimum order quantity is the minimum quantity that can be purchased for this product in an order.

The maximum order quantity is the maximum quantity that can be purchased for this product in an order.

Short description that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

Description that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

Description of system requirements that displays when this product is used in a recommendation and/or Cleverbridge-hosted catalog. Where exactly this text is displayed depends on the template you use.

The volume pricing note displays in the Volume discount pop-up window in the cart. Use this option to provide contact information or any additional information that further explains your volume pricing.

To add plain text or HTML that appears within a pop-up in the cart, do the following:

1. If you already have the product information formatted, then copy and paste the text into the Product information in cart as pop-up text editor field.

   or

   To create the text from scratch, click the ... button to the right of the text editor. A larger text editor displays, with options for text or HTML.

   Enter the information in plain text, or click HTML to enter the information in HTML.

2. To add a reference to an image, use the following HTML, and include your client account ID and the image name: <img src=mycontent/client account ID/image name>.

   Note

   If you'd like to add a reference to an image, the image must first be uploaded to Web Files in the Commerce Assistant. For more information, see Web Files ✱.

3. Click OK.

<table>
  <tr>
    <td><img src=/mycontent/123/GenericBoxshotSmall.png> </td> <td>
      <h1>Internet Security Basic Extended</h1>
      <p>Anti-virus software for personal use. This product offers virus protection, anti-phishing tools, email protection, and identity theft protection. It removes worms and eliminates malware. Protect your Internet browsing, online banking, social networking, and more.</p><br />
    </td>
  </tr>
</table>

The Delivery Text (HTML) displays information about the product delivery method, such as download, email, etc. in the delivery section of the cart. Enter HTML in this field.

The Product selection option determines if the product displays in the cart by default with the selected product selection. Use product selections so that customers can choose between different options for a product in the cart. See Show Product Suggestions.

Volume pricing is used to set different prices based on the quantity of the product purchased. Customers can get increasingly higher discounts depending on the quantity of products they buy.

There are three volume pricing models:

All-units discount

In this model, the price of each unit is equal to the unit price for the lowest volume tier reached. The price per unit depends on the number of units the customer chooses to buy.

Example

In the example below, if the customer chooses two units, the price per unit is $80. If the customer chooses eight units, the price per unit is $70.

Quantity	Unit Price	Total Price
1	$100	$100
2	$80	$160
5	$70	$350
10	$50	$500
20	$40	$800

This graphic demonstrates what the per-unit cost is when the customer selects a higher volume:

All-units Volume Discount – Per Unit Price

As illustrated in the graphic, the price per unit depends on the number of units the customer chooses to buy. If the customer selects two, each unit costs $80. If the customer selects eight, each unit costs $70. At first glance, the pricing model seems logical. The more the customer buys, the cheaper the per-unit price becomes. However, there are a few peculiarities that become apparent when looking at the total cost compared to the number of units:

All-units Volume Pricing – Total Price by Volume

As illustrated above, the total cost drops between buying nine and 10 units, as well as between 19 and 20. You may decide that enticing the customer to buy 10 instead of nine is exactly the behavior that is desired, but it actually results in less money being made. One solution to this problem is to narrow the discount gap between units. By setting up a smaller difference between the per-unit price levels, this step down will become smaller and can even reverse. Therefore, it is possible to have no drop at a higher number of units.

Advantages of All-units Pricing:

• The all-units model is easy for customers to understand.
• Assuming a price is set in the displayed currency, it is always possible to show customers a marketing-friendly per-unit price.

Disadvantages of All-units Pricing:

• The per-unit price is lower than the per-unit price when offering an incremental discount (see incremental model), hence the total price is also lower. Therefore, it is possible to make less money by using this model.

Incremental discount

In this model, a discount is applied only to units above a specific price tier. There are no incremental drops in total price as more units are selected.

Example

In the example below, if the customer chooses two units, the first unit costs $100 and the second unit costs $80. This results in a total cost of $180 for two units.

Similarly, if the customer chooses five units, the first unit costs $100, three units cost $80, and one unit costs $70, for a total cost of $410.

Quantity	Unit Price	Total Price
1	$100	$100
2	$80	$180
5	$70	$410
10	$50	$740
20	$40	$1,230

The following graphic shows the price per unit for each total up to 25 units:

Incremental Volume Pricing - Price Per Unit

As illustrated above, if the customer choses one unit, the cost is merely the price tier for one unit, or $100. However, if the customer selects two units, the first unit costs $100 while the second unit costs $80. This results in a total cost of $180 for two units, or $90 per unit. Similarly, if a customer selects five units, this is one unit at $100, three units at $80 and one unit at $70, for a total of $410 and a per-unit cost of $82.

As demonstrated below, the incremental volume pricing model, unlike the all-units volume pricing model, does not experience any step function drops in total price as more units are selected.

Incremental Volume Pricing – Total Price

This model results in a nice smooth graph of ever-increasing values, which means no tricky step-down points. However, the explanation of what the price is for each unit is not as simple as with the all-units discount.

Advantages of Incremental Volume Pricing:

• There are no step-down points. Therefore, it is not possible to run into a situation where you are selling more, but actually taking in less revenue.

Disadvantages of Incremental Volume Pricing:

• The pricing logic is more difficult for customers to understand than with the all-units model.
• The per-unit price displayed to customers will often not be a marketing-friendly price.

Top-down discount (packages)

In this model, customers buy packages of units at a fixed price. Single units within a tier cannot be purchased.

Example

In the example below, the customer must choose between packages of two, five, 10, and 20 units.

Quantity	Unit Price	Total Price
1	$100	$100
2	$80	$160
5	$70	$350
10	$50	$500
20	$40	$800

The difficult part of this model is when a customer wants a quantity that does not match one of the pre-defined packages. In this case, the unit price is based on the most favorable package combination. For example, if a customer wants 15 units, a package of 10 for $500 and a package of five for $350 results in a total cost of $850. As can be seen in the graphic below, the package pricing combination results in a non-standard pricing structure per unit.

Package Pricing Volume Pricing - Per Unit Price

If you examine the above graphic closely, it becomes apparent that the best per-unit prices are at the fixed-package levels. When the total price is plotted against the quantity purchased, the chart looks similar to the all-units chart:

Package Pricing Volume Pricing - Total Price

Once again, there is a step-function down at the fixed-package amounts. One impact of this fact is that customers may increase or decrease their purchases to reach specific packages.

Advantages:

• Like all of the volume pricing models, package pricing entices customers to buy larger bulk to receive a better discount.

Disadvantages:

• It can be difficult to explain to customers.
• This model may result in customers decreasing unit purchases in order to fit a specific package.

Comparison of All-units, Incremental, and Top-down Discounts

The following charts show a comparison of each model based on per-unit price and total price.

Model Comparison - Price Per Unit

Comparison Volume Pricing - Total Price

Which of these models should be used? One way to select a model is to examine the average quantity per order. At a smaller order quantity, the unit price for all models is pretty similar, but as the unit quantities grow, the incremental model maintains higher unit prices. For every price break, the difference in price between the models grows larger.

It is also important to consider the limits of the existing shopping cart display if you are thinking about using the more complicated volume pricing models (incremental or package pricing). It is very important for a customer to easily understand the discounting method being offered. If the cart display cannot clearly break down the discounting thresholds and price points, customers will be less likely to purchase multi-quantity orders.

In the Price type for taxation drop-down list, select from the options below.

Select to enable the product for a dynamic product price. Dynamic products are created with parameters that are added to the URL. For more information, see Dynamic Products.

Syncs the billing date with the date the last payment was received. In the event of late payments, this option automatically recalculates the next billing event date according to the last date a payment was received from the customer.

The Subscription Intervals section includes the following options:

In the Add price per billing interval window, specify the billing interval number for which you would like to add pricing and click Add.

The base currency is the default currency in which the product is priced. If you do not define specific prices for other currencies, then the prices for those currencies will be converted from the base currency based on the daily floating exchange rate.

In the price grid, the base currency is located in the second column and is followed by the word (Base). To change the base currency for this product, click the column header for the base currency and select a different currency from the drop-down list.

Other currencies are displayed to the right of the base currency. To add more currencies for this product:

1. Click the button on the right. The list of currencies displays.
2. Select a currency from the list. The currency is added to the price grid.

1. In the first row of the price grid, enter a price in the base currency column. For the other currencies, prices in gray text display. These are prices based on the daily currency exchange rate.
2. To enter prices for the other currencies, click in that currency's column and enter a price.
3. Click Accept.

In the Delivery type drop-down list, select how to deliver the product. For certain delivery types, more setup options display.

Cleverbridge delivers key

Cleverbridge delivers the license key for the software to the customer.

The following options are available:

Option	Description
Web key generator	Select a web key generator. To set up a new web key generator, click the button to the right.
Executable key generator	Cleverbridge hosts this option. For more information, contact Client Experience.
Dynamic link library	Cleverbridge hosts this option. For more information, contact Client Experience.
Key list	Select a key list. To set up a new key list, click the button to the right.
Key result type	Used for key generation, controls how the key and template are shown to the customer. Select from the following options: Auto – Type is determined automatically. Binary – Key that consists of binary data and that is displayed as a download link to a file. HTML – Key is displayed according to HTML formatting. Text – Key displayed as plain text.
Execute once per purchased quantity	Select to generate only one key per cart item, regardless of the quantity of the item purchased.
Use key template	Select to use the key template text that was set up in the Key Template field.

Note

If a key generation or key list error occurs, the following happens:

• If you have set up this notification type, you receive an ErrorNotification.
• An error log entry is created.
• The Cleverbridge platform makes up to five attempts to generate or obtain the key (after 1-2-4-8-16 hours). After each unsuccessful attempt, an ErrorNotification is sent and an error log entry created.
• If the fifth attempt to generate or obtain the key fails, our Customer Support will investigate the error (unless Client handles errors is activated).

For subscription products, additional delivery options display:

Subscription Billing Option	Description
Execute only on initial purchase	Delivery details are triggered on the initial product purchase. For example, you can use this to create a license key for the customer based on the license generation API.
Execute only on subscription billing events	Delivery details are triggered only when the customer successfully pays for each billing interval of the product.
Execute on initial purchase and subscription billing events	Delivery details are triggered both upon the initial product purchase and for each subsequent billing event.
Execute on initial purchase and copy on subscription billing events	Delivery details are triggered on the initial product purchase, and a copy of the key is included in the confirmation page or email for future billing events.

Cleverbridge delivers full version by download

Cleverbridge delivers the full version of the software to the customer by download.

The following options are available:

Option	Description
Download file	Select a file that customers download through a link. To upload a new file, click the button and select a file on your computer. The new file displays in the drop-down list for selection.
Link validity in days	Select the number of days for which the download link is valid.
Description	Enter descriptive information that displays with the download link on the confirmation page and confirmation email.
Only show download when customer orders in this language	Select the checkbox to restrict the download to a specific language in which the customer orders.
Language	Select the language for which to restrict the download.

Client delivers

You deliver the full version of the product to the customer by download.

Client delivers license key

You deliver the license key to the customer.

The Key template option inserts custom license key information, such as customer name, product name, license key number, and so on, for the customer on the confirmation page. If you don't enter any custom text in this field, default key template text displays on the confirmation page as follows:

Your product key:

The following dynamic placeholders are available to insert customer information:

<RegName>, here is your product key for your purchase of <ProductName>.
<Key>

The Email key template option is used to define a key template only when there should be a version of the key template for the email confirmation that differs from the key template for the confirmation page.

In cases where the key template should be the same for both the confirmation page and the email confirmation, then leave this field blank. The key template from the Key template field will be used for both.

The Additional delivery note option inserts additional delivery information for the customer on the confirmation page. The following dynamic placeholders are available to insert customer information:

<p>Thank you for your order. To download and install your product, please follow these instructions:<p>
    <ol>
      <li>Download the installation file by clicking the button below.</li>
      <li>Double-click on the downloaded file to begin installation.</li>
      <li>Follow the onscreen installation instructions.</li>
      <li>When prompted, enter your license key.<br /></li>
    </ol>
    <br>
    </br>
    <p>Please note: The license key is also included in your confirmation email.</p>

The Information on extra page option is used when the installation instructions or other product information are too long to fit on the confirmation page. This creates a button on the confirmation page that the customer clicks to open the instructions in a separate window.