Advertise Incentive Banners

Incentive banners (IBs) are used to encourage your customers to purchase An order made by a customer and the records associated with it. your products. You can use incentive banners to:

• Create urgency within the customer An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services. ​ A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer.​ by highlighting limited offers.
• Elevate trust in a product and build brand awareness by using social proof.
• Call the customer to action by alerting of upcoming changes.

Easily implementable on the Cleverbridge platform, you can activate Incentive Banners in the cart by using a parameter.

Incentive Banner Setup

You can set up an incentive banner in the Cleverbridge platform in a few steps:

1. Enter General Information

Open Campaigns > Incentive Banners in our web admin tool and do the following:

1. Click Add Banner and give a name to your banner configuration.
2. Select a position for the banner to be displayed in the cart.
3. Under Parameter, select a parameter option and enter a parameter name for your banner configuration, if need be.
4. Under Valid from and Valid to, pick a time period when you want the banner to be displayed in the cart.

Note

If you don't enter valid dates and times, the banner is always available to be displayed in the cart when active.

5. Enter text for the banner to be displayed in the cart.
6. Select text and background color for the banner.
7. Align text banner in the cart. A preview will be shown for better visualization.

2. Select Products

1. Under List type, select one of the following options:
1. Include List to include specific products to trigger the banner.
2. Exclude List to exclude specific products from triggering the banner.

Important

If you would like to include all products, just ignore the product list altogether and leave it empty.

2. Click Select Product and pick one or several products.

3. Select Actions

1. Specify up to three different actions for your incentive banner. These actions are optional.
1. In the Replace Product section, you can specify which product will be added to a subscription when a customer accepts the incentive banner offer.
2. In the Set additional quantity section, you can increase quantity of your product. This number will be added to the existing quantity.

Important

If you don't want to add extra quantity, keep it set to 0.

3. In the Apply Coupon section, you can:
   • create a new coupon code that will appear in the cart by filling in the Coupon code field.
   • select the coupon code from the list of already set promotions by clicking Select Coupon.
2. When any of the actions is specified, you can manage the button characteristics under Button Styles.



3. Click Save and Close. Your banner configuration is now complete.

4.Visualisation

To try out your newly created incentive banner, add the &banner=<banner-param-name> parameter to your URL.

Use Case: Display Recommendation with IB

To leverage IBs best, you could customize your incentive banner to inform customers about saving opportunities for additional products and display a recommendation to further convince customers to buy more products without breaking the bank.

To achieve this use case, complete the following steps:

1. Set up an Incentive Banner

Follow the steps shown in the previous section to set up your banner. For this use case:

1. We've selected Display with parameter under Parameter.
2. We introduced the banner parameter name: summersale.

2. Set up a Cross-Sell

To set up a cross-sell, open Campaigns > Recommendations in our web admin tool and do the following:

1. Click Add Cross-Sell and give a name to your cross-sell configuration.
2. Select a position for the recommendation to be displayed in the cart. For this use case, we’ve selected Area below cart.
3. Select a template to control how the recommendation is displayed in the cart.
4. Under Valid from and Valid to options, pick a time period when the recommendation is available to be displayed in the cart. If you don't enter valid dates and times, the recommendation is always available to be displayed in the cart when active.
5. Under Parameter, enter a parameter name for your cross-sell configuration. For this use case, we’ve selected Display with parameter and introduced the recommendation parameter name: fortress_xsell.
6. Select an Opt type to give the customer an option to purchase the recommendation or not. For this use case, we’ve selected Opt-in, so the recommendation is not automatically added to the purchase.

Note

With the Opt-in type, customers must add the product to the purchase manually.

7. In the Discount & Price tab, choose a discount pricing method. For this use case, we’ve selected Percentage Discount and entered the desired discount for the recommended products.
8. In the Products tab, select the original product and recommended products that should be used for the recommendation in the cart. For more details, see Campaigns > Add a Cross-Sell.
9. Click Save and Close. Your recommendation configuration is now complete.

You can now generate a URL and offer recommendations displayed by an incentive banner to your customers. For more information on how to generate URLs for the checkout process, see Create a Link.