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Customize your cart and checkout process to attract customers and allow for an easy, intuitive, and fast customer This guide explains how you can optimize your checkout process using the Cleverbridge platform. It also explains how to take advantage of the wide variety of features we offer. Take your checkout page to the next level and detect inefficient processes that not only burden the checkout process unnecessarily, but also reflect poorly on your brand. You can promote growth with these two prominent features: |
MVT Campaigns
Launch an MVT
Multivariate testing (MVT) is a technique for testing two or more different variables in the checkout process to determine which variable creates more revenue or a higher conversion rate. campaign to measure performance by creating and testing multiple versions of your checkout page. Choose the version, which helps you reach a higher conversion rate and increase your revenue.
For more information, see Basic Steps for Implementing an MVT Campaign.
Value Tip
You can use the MVT Campaigns feature to test your checkout pages and gather data before launching discount offers and introducing products to new markets. Once launched, this feature helps you monitor and optimize your checkout pages constantly by identifying the characteristics that call your customers to action, and thus allows you to remain close to your customers's expectations.
Link Generator
Create customizable URLs to your checkout pages and use them according to your business needs. You can view reports for created URLs to understand your customers’ behavior and apply data-driven improvements to your checkout pages. For more information, see Links (URLs) & Checkout Pages, Link Generator ✱, and URL Generator API Guide.
Value Tip
The Link Generator feature offers you the flexibility to generate expiring links, available for a limited time frame and use URL parameters to tailor those links to a purpose of your choosing: for selected customers, in a specific language, at a certain price, and so on. Generating links for multiple cart destinations, with different price configurations saves you time and implementation effort while creating multiple opportunities.
Tip
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