Offer a Product with Several Languages

The following is a business case example of setting up a product with several languages in the shopping cart.

Shieldware, Inc. sells products in the European market including Belgium, a country with three official languages:

  • French
  • Dutch
  • German

Therefore, Shieldware offers Soap, its cleaner utility software, in multiple languages which is particularly helpful as it can positively impact their revenue in a country like Belgium. Customers can then choose the language version best suitable to them. In this use case, all language versions have the same price.

To achieve this use case, use our Variations feature in the Subscription Commerce Manager, our web admin tool.

With Variations, you can set up different options for a product in the cart from which the customerClosed An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services. ​ A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer.​ can choose, such as:

  • Version
  • Language
  • License period
  • Number of licenses
  • Subscription billing intervals

The customer makes a selection and then continues the checkout process for that selection.

Example

In the following cart, customers can select from different language versions of the product. The example shows a customer selecting the French version of the product, which comes with a higher value than the Dutch or German version as the customer only speaks French, in this case.

Create a Product Variation

Setting up a product variation involves 3 main steps:

Define a Name & Position

  1. Open the Products > Variations section in the main menu of the Subscription Commerce Manager.
  2. Click the Add Variation button and enter a name for the product variation.
  3. Select a position.

The position determines where the product variation is displayed in the cart. Select from the following options:

  • Product column — Product variation is displayed below the product, in the Product Name column in the cart when the Use product names option is not selected, or replaces the product in the cart when the Use product names option is selected. For an example, see Use Product Names under Apply a Product Selection.
  • Separate column — Product variation is displayed in a new column in the cart.
  • Hidden — Product variation is not displayed in the cart.

Set Up a Product Characteristic

Select or add a product characteristic for the product variation.

  1. Click the Select Characteristic button.
  2. Select one or more product characteristics for use in this product variation.
  3. Click OK.

In the Preview section to the right, you can see the selected product characteristic as it will display in the checkout process or shopping cart.

Example of Multiple Characteristics

The following is an example of two product characteristics that have been selected for the product variation. The Version in Cart characteristic is the top one in the hierarchy. The Number of Years characteristic depends on Version in Cart, so that customers first select the version of the product, and then the number of years for that version.

product variation multiple characteristics example

  1. Click the Add Characteristic button.
  2. Enter an internal name of the product characteristic, for use within the Subscription Commerce Manager.
  3. In the Control type field, select whether the product characteristic options should display as a drop-down list or as radio buttons in the cart.
  4. In the Characteristic Display Text field, select a text element to display as the header in the checkout process or shopping cart when the product variation is a separate column.
  5. Optionally, if you want to add a new text element click + Add Display Text at the bottom of the drop-down list.

     

    Important

    Beware that whenever you input a display text that has not been added before, you have to actively click on "Add Display Text", or else it will not be saved and you have to input it again.

  6. Add options to the product characteristic. For more information, see Add Options to a Characteristic.
  7. Click Submit.
  1. Click the Add Characteristic button.
  2. In the Option Name field, enter an internal name for the option.
  3. In the Option Display Text field, select a text element to display for the option in the cart.
  4. Optionally, if you want to add a new text element click + Add Display Text at the bottom of the drop-down list.
  5. Repeat these steps to add as many options as needed.
  6. OrderClosed An agreement between a seller and a buyer to exchange goods and/or services for money. An order can: - contain multiple products and quantities; - have multiple financial transactions. A preorder authorization is considered an order. the options by dragging and dropping them. This determines the order in which they display in the cart.
  7. Click Save.

Apply a Product Selection

Every product characteristic option in the hierarchy must have one product assigned to it.

  1. In the product characteristics hierarchy on the left, click the Assign Product button next to a product characteristic option.
  2. Select a product and click OK

     

  3. Optionally, to override the default text element that was selected for this product characteristic option, click the Edit icon next the product characteristic option and select a text element.
  4. Repeat these steps for the remaining product characteristic options in the hierarchy.

If Product column is selected, this option is available for selection. This setting overrides the text elements that were selected for the product variation and displays the names of the product assigned to the product characteristic.

Example

In the following cart, Use product names has not been selected. The product variation displays below the product, with the text elements that were selected for the product variation.

In the following cart, Use product names has been selected. The product names override the text elements, and the product variation replaces the product in the cart.

product selection product column example

Example

After completing all relevant information in the General section, the product variation setup looks as follows:

  • (Optional) Add settings under the Catalog Settings section. To learn more, read through the next section.
  • Click Save & Close.

Note

It is recommended that you add settings under the Catalog tab in the Costumer Assistant (CA). Be aware that it only makes sense to add settings if a Cleverbridge-maintained catalog already exists.

Use the Catalog Settings section to enter information relevant for when this product variation is used in a catalog. The following settings are available:

The following options are available for the Name section:

The Display name displays to customers in the shopping cart, confirmation pageClosed The confirmation page is displayed after a customer makes a purchase. The confirmation page contains the order confirmation and delivery information., email messages, and so on. This field doesn’t support HTML.

Use the Additional name information option to provide a short, clear, and detailed product description about the essential features of the product. This description displays as an additional line below the product in the shopping cart, review pageClosed The review page contains summary information about the purchase a customer is about to make., confirmation page, email messages, and so on. This field doesn't support HTML.

Essential Features Description

Due to legal requirements for Cleverbridge as an online reseller, an essential features description must be displayed to customers immediately before the customer makes the purchaseClosed An order made by a customer and the records associated with it.. Customers must be given a short, clear, and detailed description of the product so they are able to make an informed purchase decision.

This means the customer must be able to generally understand how the product works. If the product's name is already descriptive, then no further action is required. If, however, the functionality of the product is unclear from the product name itself, then the Additional name information field should be used for the essential features description.

For more information, contact Client Experience.

Example

In the image below, the essential features description provides more information about the product.

product essential features 1

In the image below, an essential features description is not provided, making it unclear to customers what the product is used for.

product essential features 2

The following options are available for the URL and Meta Information section:

Create SEO URL

Enter keywords to be appended to every URL generated for its category in the catalog. Separate keywords by dashes or periods and do not enter white space in this field.

Example

Examples of keywords are antivirus, security, and removecookie.

The URL would look like this:

https://www.shieldwareexamplecompany.com/123/catalog/categoryname.antivirusfromshieldware/antivirus.security

Meta Title

Search engines use this text in their results listings. It also determines how search engines rank your catalog’s web page in the results listings. The title displays at the very top of the web browser when your catalog is viewed, and when your catalog is bookmarked, this is the name that is saved in the bookmark list.

Meta Keywords

Provides text for crawler-based search engines to index and rank meta keywords. Keywords are not seen by customers, because they exist in the header area of the catalog’s web page. You can also enter parameters in this field to control which character set the web browser uses.

Note

Not all crawler-based search engines use keywords, and the text found in the body of your catalog’s web page is the most important factor for determining ranking.

Meta Description

Text that displays in a search engine’s results list under the title, guiding users’ search behavior.

Insert product images for the product selection.

Use the Catalog Descriptions section to enter descriptions that display for the product variation in the catalog.