Prevent Cart Abandonment
If you use cart abandonment prevention measures, you must follow strict compliance standards.
Cart abandonment occurs when a visitor starts the checkout process, but leaves the shopping cart without completing a purchase. To combat shopping cart abandonment, you can use the following prevention measures:
When a customer enters the cleverbridge-hosted checkout pages, but then moves the mouse-cursor to the top of the browser (presumably to close that tab/window), you can intercept this individual using a Don't Leave Layer (DLL). In this layer, you can offer the customer a discount if they agree to complete the purchase.
When a customer enters the cleverbridge-hosted checkout pages, but then moves the mouse-cursor to the top of the browser (presumably to close that tab/window), you can intercept the individual using an Exit Email Capture layer. In this layer, you can offer the customer the opportunity to submit their email address for email marketing purposes.
This cart abandonment prevention measure is only available for US customers.
When a customer types an email address into the Email Address field on your cleverbridge-hosted checkout pages, cleverbridge can track and store this information. If this customer leaves the checkout process before completing the purchase, we can re-target this individual, via the tracked email address, using a custom email campaign built by Digital Marketing Services. For more information, contact Email Marketing.
The Cart Abandonment Cookie does not contain any Personal Identifiable Information (PII). It is also removed from the browser when the customer completes a purchase.
When a customer starts the checkout process, you can drop a Cart Abandonment Cookie onto the customer's web browser. The cookie contains the following pieces of information:
- link the customer used to enter cart
- details of the products in the cart
- any discount applied to the cart
- timestamp of when the customer entered the cart
If the customer leaves the checkout process, but returns to your website at a later date, then you can use this cookie to make the individual a special offer. The special offer could be included in a banner, pop-up, or other marketing tool.
For more information about the Cart Abandonment Cookie, see our Tracking Code Documentation. To learn how to set up tracking codes in the cleverbridge platform, see Set Up a Tracking Code in the Commerce Assistant.
If a customer abandons, or tries to abandon, the checkout process, you can use a third-party service to fight shopping cart abandonment. Third-party services typically use Don't Leave Layers, email marketing campaigns, chats, and other conversion tools to try to win customers' business. For information about the third-party services that cleverbridge supports, contact Client Experience.
To integrate these prevention measures into your checkout process, contact Client Experience.