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About Cleverbridge

1. Introduction to Cleverbridge​

Cleverbridge is a user-friendly ecommerce platform encompassing a web-based tool, APIs, and Integration Hub. We automate the full customer lifecycle, from sign-up and billing to renewals and upgrades.

Flexible Pricing Models​

You can choose multiple pricing models (fixed, seat-based, usage-based), free trials with automatic conversion, and customer self-service for upgrades/downgrades.

Expand Globally – We’ll Handle Checkout and Taxes for You​

Our checkout offers a personalized experience by displaying region-specific payment methods in the local language. We offer 32 payment methods and 59 transaction currencies to choose from in over 240 markets.

We calculate the correct tax rates, including VAT, GST, and digital tax obligations.

Cleverbridge helps you reduce cart abandonment by identifying geolocation and presenting prices in the local currency. You also have the flexibility to handle multiple currencies either by choosing the current conversion rate or setting fixed prices.

Security and Compliance​

Cleverbridge is a secure platform, compliant with PCI DSS, ISAE 3402, ISO/IEC 27001, CCPA, and GDPR. We use 3D Secure authentication and support PSD2 requirements.

To boost your security, we leverage the power of AI-driven fraud detection combined with rules-based fraud engine backed by 20 years of expertise.

Customization and Testing​

Thanks to no-code workflows, you can connect to CRMs and ERPs with minimal effort. Ready connectors include Salesforce and HubSpot. The shopping cart layout is fully customizable so that your customer's experience is frictionless.

Customers can manage their own subscriptions through a self-service portal, reducing support overhead and improving satisfaction. To try out our extensive features, we'll give you an entire environment to test things out.

Automation​

Use our automation tools to optimize your workflows, such as renewals and payment recovery. Add dynamic content, variables, and calls to action.

2. Platform Overview​

2.1 Core Components​

  • CleverEssentials: Foundation for managing core business processes, including product setup, pricing, and delivery.
  • CleverAutomations: Premium solution for automating customer communication and operational workflows to improve retention and expansion
  • CleverPartners: Premium partner management solution designed to streamline collaboration, affiliate management, and channel partnerships.

2.2 Our Tools​

  • Web Admin Tool: All-encompassing browser-based platform.
  • Commerce Assistant (CA): Desktop application tailored for managing day-to-day operations, offering tools for catalog management, reporting, product delivery, and customer interaction.
  • Business Intelligence (BI): Desktop-based analytics tool providing detailed insights into business performance, including sales trends and customer behavior.

3. Supported Business Models​

3.1 Pricing Models​

  • One-time Charge: Customers pay once for services rendered at the time of use. Ideal for on-demand services.
  • Fixed Pricing: Customers pay a flat fee on a recurring basis (monthly or yearly). Suitable for services like streaming platforms. 
  • Seat-based Pricing: Based on number of users/seats.
  • Usage-based Pricing: Based on consumption.

3.2 Subscription Management​

  • Lifecycle Management: Tools to manage the entire subscription lifecycle, from acquisition to retention.
  • Upgrade Funnels: Support for various upgrade scenarios, including trial-to-paid conversions and plan upgrades. 

4. Value Proposition​

4.1 Global Reach​

  • Localized Checkout: Adjusts to customer language, currency, and payment method.
  • Tax and Compliance: Automatic calculation of VAT, GST, and local taxes for compliance.

4.2 Enhanced Customer Experience​

  • Optimized Checkout Flows: Flexible checkout options catering to diverse business needs, enhancing user experience.
  • Fraud Prevention: Advanced technology and manual order reviews to safeguard revenue.

4.3 Data-Driven Insights​

  • Analytics Tools: Real-time data and visual reports.
  • Business Intelligence: Detailed insights into sales trends, customer behavior, and operational metrics.

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