Subscriptions

Net Revenue shows the net revenue that subscribers paid to Cleverbridge (based on the exchange rate at the time of transaction). This calculation subtracts any discounts or shipping costs. Cleverbridge fees and affiliate An individual or a company that markets a product to potential customers. The Affiliate receives a commission on a specific action (also called event: e.g., sale, lead, click, visit etc.) previously agreed upon with you, the advertiser. Each action is tracked via a unique tracking link from Partnerize.​ ​An affiliate is also called a publisher. commissions are included.

The Net Revenue chart shows the net revenue filtered by one of the available dimensions, for example, region or business category.

The Net Revenue chart shows the following data:

• Net Revenue: Net revenue during the selected period
• LY Net Revenue: Net Revenue last year in the same period

Total MRR shows your recurring revenue normalized into a monthly amount. MRR is important for analyzing business growth on a short-term basis, as a lot of subscriptions may have an annual renewal policy and seasonal dependencies, and a skewed distribution can significantly impact the analysis of dynamics in a shorter period.

The Recent Month MRR chart shows the share of MRR generated by new and renewed subscriptions.

• New Business MRR: MRR generated by new subscription items in a recent month
• Renewals MRR : MRR generated by renewed subscription items in a recent month

The MRR chart shows the following data:

• Total MRR: Total MRR of the selected period
• LY Total MRR: MRR last year in the same period

MRR Movements shows the share of MRR generated by new, renewed, and churned subscription items in a period.

• New Business MRR: MRR generated by new subscription items in a period
• Renewals MRR : MRR generated by renewed subscription items in a period
• Churn MRR: MRR generated by churned subscription items in a period

Net Revenue Retention (NRR) shows cumulative revenue growth or decline from existing customers, reflecting changes in MRR due to expansion, contraction, and churn over a given period. NRR is a key indicator of the health of your subscription-based business.

The NRR is calculated using the following formula: [(Starting MRR + Expansion MRR – Contraction MRR – Churn MRR) / Starting MRR] * 100%..

For definitions of different MRR types, see Subscription Glossary.

The Recent Month NRR chart shows the NRR from the current month filtered by one of the available dimensions, for example, region or payment type Consolidates multiple payment methods into groups by the type of payment the customer uses, for example, Credit Card as a payment type that encompasses Visa Credit Card, Master Card Credit, Amex, in short: all credit cards..

The NRR chart shows the following data:

• NRR: Total NRR of the selected period
• LY NRR: NRR last year in the same period

Annual Recurring Revenue (ARR) is a yearly representation of MRR. ARR helps project future revenue for the year based on your current monthly revenue.

The Recent Month ARR chart shows the ARR from the current month.

• New Business ARR: ARR generated by new subscription items in a recent month
• Renewals ARR: ARR generated by renewed subscription items in a recent month

ARR chart shows the following data:

• ARR: Total ARR of the selected period
• LY ARR: ARR last year in the same period

Orders represents the number of paid purchases, including free registrations, within the selected period. The count excludes detected fraudulent transactions, chargebacks, and fully refunded orders, whether refunded all at once or item by item over time.

The Orders bar chart displays the orders filtered by one of the available dimensions, for example, region or payment Exchange of money for goods and services in an acceptable amount to the customer where the payment amount has been agreed upon in advance. The customer can only pay with an accepted payment method. Each payment has an individual payment cost. type.

The Orders line chart display the following data:

• Orders: Number of orders in the selected period
• LY Orders: Number of orders last year in the same period

Sessions display the number of sessions the customers generated in a given period.

The Sessions by Regions pie chart displays the number of customer An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services. ​ A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer.​ sessions among specific regions.

The Sessions line chart displays the following data:

• Sessions: The number of sessions during the selected period
• LY Sessions: The number of sessions last year in the same period

Conversion Rate is the percentage of initial orders, including non-recurring ones, successfully completed through the checkout process, divided by the total number of checkout sessions. Fraudulent transactions are excluded, but refunds are included since the rate is calculated before any refunds are processed.

The Conversion Rate bar chart displays the conversion rate filtered by one of the available dimensions, for example, region or payment type.

The Conversion Rate line chart displays the following data:

• Conversion Rate: Conversion rate during the selected period
• LY Conversion Rate: Conversion rate last year in the same period

The AOV Average Order Value, AOV in short, consists of the average value of all items within any given order. AOV is calculated as the net revenue divided by the number of orders paid and not reimbursed. page displays the graphs about average order An agreement between a seller and a buyer to exchange goods and/or services for money. An order can: - contain multiple products and quantities; - have multiple financial transactions. A preorder authorization is considered an order. value (AOV), which is the value of all items in the shopping cart for any given order. AOV is calculated as the net revenue divided by the number of orders.

The AOV bar chart displays the AOV filtered by one of the available dimensions, for example, region or payment type.

The AOVline chart display the following data:

• AOV: Average order value in the selected period
• LY AOV: Average order value last year in the same period

LTV (Customer Lifetime Value) shows the expected total revenue an average customer will generate for your business over their entire lifetime as a paying customer. LTV is calculated by dividing the average revenue per user (ARPU) by the user churn rate. The user churn rate is the percentage of subscribers who cancel their subscription during a given period. It's calculated by using the following formula: User Churn Rate = [Cancelled Subscribers / (Active Subscribers + Cancelled Subscribers)] * 100%.

The LTV bar chart shows the LTV filtered by one of the available dimensions, for example, region or payment type.

The LTV line chart shows the following data:

• LTV: LTV of the selected period
• LY LTV: LTV last year in the same period

ARPU (Average Revenue per User) shows average revenue generated by one subscriber in a period. ARPU is calculated as MRR divided by active subscribers.

The ARPU bar chart shows the ARPU filtered by one of the available dimensions, for example, region or payment type.

The ARPU line chart shows the following data:

• ARPU: ARPU of the selected period
• LY ARPU: ARPU last year in the same period

The Active Subscribers pie chart shows the number of active subscribers filtered by one of the available dimensions, for example, region, payment type, or renewal period.

The Active Subscribers line chart shows the following data:

• Active Subscribers: The number of active subscribers in the selected period
• LY Active Subscribers: The number of active subscribers last year in the same period

X-Parameter The x-parameter is a variable appended to a URL that allows grouping and tracking orders for later reporting purposes. It also enables you to pass through data that you want to capture in the order process. X-parameters can also be used to control design elements based on the value of the x-parameter. displays origin of your revenue, subscription movements, and renewal rate as per up to five custom x-parameter classes up to ten hierarchical x-parameter levels. For more information on x-parameters, see Set Up X-Parameters. X-parameters are variables appended to the order processing URLs that let you:

• pass data you want to capture in the order processing, such as sources of revenue, customer information, and affiliate and partner A company that buys your products in bulk for a discounted price and resells them to their customers for a profit. In legal terms, a partner is a regular customer as there is no partnership agreement with Cleverbridge in place. information.
• group and track orders for reporting.

The various metrics on the X-Parameters bar chart help you measure how successful your different promotional activities are. For more information on how x-parameters are used to pass information through the checkout process to track revenue, see Provide Incentives for Purchase, X-Parameter and Revenue Tracking Reporting, and Set Up Revenue Tracking.

The X-parameters bar chart displays the following metrics for the 5 custom x-parameter classes, which you can drill down to see further x-parameter sub-levels:

• Net Revenue
• New Subscription Items
• Renewed Subscription Items
• Churned Subscription Items
• Orders
• AOV
• Renewal Rate
• Refund Rate
• Chargeback A credit card chargeback, typically referred to as chargeback, occurs when a customer successfully disputes a transaction on their bank report. Unlike a refund, where Cleverbridge proactively returns the amount to the customer, a chargeback involves the customer's bank automatically withdrawing the amount from Cleverbridge's account. Cleverbridge can contest illegitimate claims, but the card organization makes the final decision. Successfully contested chargebacks still contribute to the chargeback ratio. Rate
• Conversion Rate

The Table tab displays the entire data used to calculate the metrics of the x-parameter bar charts including the x-parameter classes and their sub levels. You can also view the x-parameter table to see the five custom parameter classes and their sub-levels.

Active Subscriptions displays the total number of active, paid subscription items at the end of a reported month. A subscription item A subscription item is component of a subscription with its own set of attributes including price, description and feature set. is a recurring product within the subscription that is billed at regular intervals, such as monthly or yearly.

The Active Subscriptions chart shows the number of active subscriptions filtered by one of the available dimensions, for example, region or payment type.

The Active Subscriptions chart shows the following data:

• Active Subscriptions: Active Subscriptions during the selected period
• LY Active Subscriptions: Active Subscriptions during the same period last year

The Movements bar chart displays the changes in the number of subscription items over a certain period of time, specifically showing the growth or decline in the number of new subscription items. The chart displays the following metrics:

• New: active, paid subscription items with the first payment having occurred in a period.
• Renewed: subscription items, which were paid to extend the access to a product or a service beyond the initial purchase. This value corresponds to the count of distinct subscription items where subscription interval > 0.
• Churned: subscription items that have not been renewed in a given period of time. In other words, it is a scheduled renewal that did not occur on or before the expected payment date, which results in the loss of an existing subscription item.

The New Subscription Items pie chart shows the number of new subscription items filtered by one of the available dimensions, for example, region or business category.

The New Subscription Items line chart shows the following data:

• New Subscription Items: New subscription items during the selected period
• LY New Subscription Items: New subscription items during the same period last year

The Renewed Subscription Items pie chart shows the number of renewed subscription items filtered by one of the available dimensions, for example, region or business category.

The Renewed Subscription Items line chart shows the following data:

• Renewed Subscription Items: Renewed subscription items during the selected period
• LY Renewed Subscription Items: Renewed subscription items during the same period last year

Subscription Upgrades show the total number of subscriptions where customers switched to a more expensive paid plan.

The system identifies upgrades by comparing subscription prices between consecutive billing periods:

• The customer switched the product to a different one (PRODUCT_ID changed) with a higher plan price (cross-sell).
• The customer increased the quantity for the same product ( SI_QUANTITY changed), resulting in a higher total price (upsell).

The Subscription Upgrades pie chart shows the number of subscription upgrades filtered by one of the available dimensions, for example, region or payment type.

The Subscription Upgrades line chart shows the following data:

• Sub. Upgrades: Subscription upgrades during the selected period
• LY Sub. Upgrades: Subscription upgrades during the same period last year

Downgrades show the total number of subscriptions where customers switched to a less expensive paid plan.

The system identifies downgrades by comparing subscription prices between consecutive billing periods:

• The customer switched to a different product (PRODUCT_ID changed) with a lower plan price.
• The customer reduced the quantity of the same product ( SI_QUANTITY changed), resulting in a lower total price.

The Downgrades pie chart shows the number of subscription downgrades filtered by one of the available dimensions, for example, region or payment type.

The Downgrades line chart shows the following data:

• Sub. Downgrades: Subscription downgrades during the selected period
• LY Sub. Downgrades: Subscription downgrades during the same period last year

The Churned Subscription Items pie chart shows the number of churned subscription items filtered by one of the available dimensions, for example, region or business category.

The Churned Subscription Items line chart shows the following data:

• Churned Subscription Items: Churned subscription items during the selected period
• LY Churned Subscription Items: Churned subscription items during the same period last year

Renewal rate shows the percentage of subscription items that have been renewed from the total number of items eligible for renewal in a given period. Grace period is considered, and trial subscriptions are not included.

The Renewal Rate bar chart shows the renewal rate filtered by one of the available dimensions, for example, region or payment type.

The Renewal Rate line chart shows the following data:

• Renewal Rate: Renewal rate for the selected period
• LY Renewal Rate: Renewal Rate last year in the same period

Churn Rate shows the percentage of subscription items that have not been renewed from the active subscription items in a given period. Grace period is considered, and trial subscription items are not included.

The Churn Rate bar chart shows the data filtered by one of the available dimensions, for example, region, payment type, or renewal period.

The Churn Rate line chart shows the following data:

• Churn Rate: Churn rate during the selected period
• LY Churn Rate: Churn rate during the same period last year

Churn Type categorizes the churn of subscribers and provides insights behind customer attrition. Whether voluntary, involuntary, or fixed-term, the underlying reasons for each churn type can be identified, tracked, and investigated for improved customer success. The churn data reflects subscription renewals that already occurred.

There are four types of churn:

1. Voluntary Churn occurs when a subscriber purposefully cancels a subscription item. The reasons for voluntary churn are the following:
• Customer Cancellation: The customer opted out of renewing the subscription item before or during the renewal process.
• Manual Subscription: The customer did not give their consent to renew the subscription item after the grace period reached its end. For more information on subscription renewal types, see Subscription Life Cycle Events.

Note

The renewal type is independent of the payment method Describes the actual payment method used by the customer to complete the purchase, for example, Visa, wire transfer, or SEPA Direct Debit. selected by the customer. If an item churns while being renewed manually and paid for by an offline payment Offline payment stands for a group of payment options that do not involve online transactions like direct debit, wire transfers, and checks. With the order confirmation, the customer receives a link with information on how to make the payment. Ordered products are delivered as soon as Cleverbridge receives payment confirmation from the payment provider. method simultaneously, the registered churn reason for the item churn is manual subscription.

• Refund: The customer requested a refund right after the successful renewal process of the subscription.
• Chargeback: The customer didn’t recognize the transaction on their bank statement right after the successful renewal process of an automatic subscription. They requested reimbursement from their bank thereafter.
2. Involuntary Churn occurs when the renewal payment for a subscription item is not received by the renewal date for one of the following reasons:
• Outdated Payment Information
• Failed Account Connection
• Insufficient Funds
• Offline Payment: During the renewal process, the transaction using an offline payment method wasn't successfully processed.

Note

The manual subscription churn reason outranks offline payment. This means that if an item churns while being paid for by an offline payment and the subscription is renewed manually by the customer, the reason for the item churn is manual subscription and not offline payment.

3. Fixed-term Churn occurs when a subscription item has a hard-set expiration date. This means that the subscription item will automatically be canceled at the end of a contract period because of special circumstances like discontinuing a product or seizing business altogether with an embargoed country. The reasons for fixed-term churn are the following:
• External Reason: The subscription item churns out due to external reasons such as export regulations and compliance, discontinued product, terminated client ID, or API call with flag to terminate.
• Limited Renewals: The subscription item churns out after a predetermined number of renewals.
• Bounced Mail: The subscription item churns out following an undelivered email to the customer and high risk of chargeback is suspected.
4. Churn handled by Client occurs when clients independently manage subscriptions, which is executed via API call by using the Deactivate Subscription Items endpoint.

Churn cohort is a powerful feature for subscription businesses to understand user behavior, to measure user retention/churn, and get insights into customer lifetime value (CLV). Subscription items are grouped into cohorts based on an interval basis (month or year) at the moment of sign-up. Consequently, the churn rate is calculated for each upcoming subscription interval respectively.

Churn rate of subscription items over various subscription intervals in a given period. Cohort groups a set of subscription items by the time of their sign-up, the unifying factor being the month of the sign-up. Grace period is considered, and trial subscription items are not included in the calculation.

The subscription item has churned out when the billing date is overdue and the subscription item hasn't been renewed.

The % of Total table shows the following data:

• In the rate % view: the percentage of subscription items that churned out in each interval. The total number of subscription items from the New column makes the 100%. See the example below for more details.
• In the count # view: the total number of subscription items that churned out in each interval, see the example below for more details.

The Cumulative table shows the following data:

• In the rate % view: the percentage of subscription items that churned out in all previous and current intervals. The total number of subscription items from the New column makes the 100%. See the example below for more details.
• In the count # view: the sum of subscription items that churned out in all previous and current intervals.

The % of Previous table shows the percentage of churned subscription items from previous months retained in each interval.

Refund Rate displays the percentage of transactions that were fully or partially refunded during the selected period.

The Refund Rate bar chart shows the refund rate filtered by one of the available dimensions, for example, region or payment type.

The Refund Rate line chart display the following data:

• Refund Rate: Refund rate during the selected period
• LY Refund Rate: Refund Rate during the same period last year

CC Chargeback Rate displays sum of Visa and Mastercard chargebacks processed in the current month divided by the sum of all paid transactions processed by Visa in the current month and all paid transactions processed by Mastercard during the previous month.

The Chargeback Rate bar chart displays the chargeback rate filtered by one of the available dimensions, for example, region or payment type.

The Chargeback Rate line chart displays the following data:

• Chargeback Rate: Chargeback rate during the selected period
• LY Chargeback Rate: Chargeback rate last year in the same period