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Links

Cleverbridge links let you direct your customers and partners straight to the right step of the purchase or self-service journey. Use them on your website, in emails, or in campaigns to preselect products, apply promotions, and keep the experience consistent.

  • Faster paths to purchase, with carts prefilled for the exact product, quantity, and offer.
  • Built-in localization, so language and currency match the customer’s context.
  • Promotion control, including coupons and campaign parameters you can turn on and off.
  • Reliable tracking, with UTM and internal IDs for accurate attribution.
  • A/B testing readiness, by swapping parameters or using a single Display URL in MVT.
  • Governed access, with optional protections or expirations for sensitive customer-data pages.
  • Stable, shareable URLs, easy to place in webpages, emails, and support replies.

Learn more about available link types and specifics of their usage and generation.


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