Increase the Cart Value

You can increase the cart value by implementing the following:

Recommend Additional Products

You can increase the cart value by offering additional products to customers at the time of purchaseClosed An order made by a customer and the records associated with it.. These add-ons are important because they allow you to increase the number of products purchased or offer more expensive products.

In the Cleverbridge platform, you can offer these types of recommendations:

  • Cross-sell
  • Sub-sell
  • Up-sell

For more information, see Manage Recommendations.

As a sub-sell

If, for example, you sell a cloud services plan, you could offer a sub-sell of a backup plan. This way, the customerClosed An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services. ​ A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer.​ would be able to store their data in the cloud and also have a backup plan in case of data loss. Or, if you sell a website management tool, you could offer a sub-sell of a search engine optimization tool. This way, the customer would be able to use the website management tool to create and maintain their website, and the search engine optimization tool to help their website rank higher in search engine results pages.

As a cross-sell

If, for example, you want to offer a VPN product or password manager as an add-on when customers are purchasing antivirus software, set up a cross sell. Many buyers are more likely to add these complementary services to their cart when presented alongside their primary purchase.

Use Product Selections

Use product selections in the Subscription Commerce Manager, our web admin tool, as a way for customers to choose between different options for a product in the cart, such as versions, subscriptions, or licenses. Product selections are also used to create a product variation in the Commerce Assistant.

For more information, see Show Product Suggestions

Offer Volume Discounts

You can offer volume discounts to your customers as a way of increasing cart value. When customers receive discounts with a higher quantity of products, they are likely to purchase more. You can set up volume discounts in the Base Price section of the Product portal of the Commerce Assistant and the Products > Pricing section of the Subscription Commerce Manager.


After you’ve created ways to increase the cart value, perform multivariate testing to test the market and analyze which options work best.


The above information contains general suggestions. Not all scenarios are appropriate for all clients. For information tailored to your business needs, contact Client Experience.

Use Selections

Use Selections and motivate customers to make smart purchases while you increase your AOVClosed Average Order Value, AOV in short, consists of the average value of all items within any given order. AOV is calculated as the net revenue divided by the number of orders paid and not reimbursed.. By highlighting different subscription plans as well as competitive product versions in the cart, your customers get to choose between the highest-performing products and the most adequate plans.

Offer Plan Selection

Use a plan selection to convince customers to buy a longer running subscription, which in turn will grow your customers’ lifetime value and at the same time help reduce customer churn.

The Plan Selection is a pick list that helps your customers select the most advantageous subscription offer, which helps decrease the risk of churn significantly as customers receive the best value for their purchase.


In the following cart, the customer selects a 3-year subscription with the highest discounted price instead of the pricier 1-year and discounted 2-year subscription.

For a specific use case, see Set Up Multiple Plans for a Product.

Offer Product Selection

Use a product selection to convince customers to buy a different version of the same product, which in turn will help you up-sell your products and increase your average orderClosed An agreement between a seller and a buyer to exchange goods and/or services for money. An order can: - contain multiple products and quantities; - have multiple financial transactions. A preorder authorization is considered an order. value.

The Product Selection is a pick list that helps your customers select the most advantageous product version offer. This can be interesting if you sell different packages of the same product and you wish to up-sell the customer.


The example below shows a customer choosing between the basic, basic extended, and professional version of a product. The customer selects the professional version, which comes with a higher value of more extended features than the initially chosen basic version of the product. Discounts can be used to incentivize the professional version further.

For a specific use case, see Add Different Versions for a Product.