Manage an MVT Campaign

You can use the MVTClosed Multivariate testing (MVT) is a technique for testing two or more different variables in the checkout process to determine which variable creates more revenue or a higher conversion rate. Campaign portal to add, view, and edit MVT campaigns used for multivariate testing. You can also use this portal to route customers by region, language, browser, or operating system without performing testing.

Different versions of the checkout process, called candidates, are set up. When a customerClosed An individual or business purchasing your product or service by placing an order through Cleverbridge. The customer is the end user of this product, as they are not allowed to resell the purchased products or services. ​ A customer is unique per client. If a customer purchases products or services from two different clients, there are 2 separate records of said customer.​ begins the checkout process, one of the candidates is randomly assigned if the candidates have the same link audience.

A candidate ranking indicator with stars displays for active, eligible candidates and shows you when a candidate becomes statistically significant and should be analyzed.

For information on how to implement an MVT campaign, see Basic Steps for Implementing an MVT Campaign.

To successfully manage an MVT Campaign, complete the following tasks:

Step 1: Add an MVT Campaign

In the main menu, select Tools > Add MVT Campaign. The MVT Campaign portal opens

  1. Enter a unique name for the campaign.
  2. In the Display URL field, enter a unique identifier to be added to the end of the display URL. The first part of the URL is pre-filled. This URL is used as the campaign URL and is visible to customers.
  3. Click the Copy Copy button to copy the URL and paste it in your website. The Active checkbox defines whether or not this campaign is actively used for testing.
  4. Add candidates to the campaign. For more information, see Step 2: Add an MVT Candidate.

Step 2: Add an MVT Candidate

One candidate is automatically added for you. You can add as many candidates as necessary for the campaign. These candidates are randomly selected for customers during testing when the display URL is clicked. To add an MVT candidate, complete the following:

Step 3: Monitor the Campaign

There are two ways to monitor your campaigns:

Step 4: Open an MVT Campaign

  1. In the main menu, select Tools > MVT Campaigns. The MVT Campaigns search opens.
  2. Search for the campaign you want to view.
  3. Select the campaign line item in the search results.
  4. Click Open. The campaign opens.



When you are optimizing the checkout process and performing multivariate testing, take note of several best practices for achieving the best test results. See Best Practice: Test with MVT Campaigns.


An important best practice is to use a display URL on your website with an underlying destination URL. See Best Practice: Use Display URLs.