Set up subscriptions
Get started with setting up and managing subscriptions on the Cleverbridge platform. This guide covers everything from acquiring new subscription customers with free trials to configuring fixed or flexible pricing, and combining subscriptions with regular products or discounts. Enhance the customer experience with optimized subscription models tailored to different business and consumer needs.
Before you use subscription billing in the Cleverbridge platform, this functionality must be activated for your account. For more information, contact Client Experience.
Subscriptions are managed similarly to one-time payment products and services, but all subscriptions must first be set up in the Cleverbridge platform to leverage its powerful subscription commerce capabilities.
Acquire subscription customers with free trials
The Cleverbridge platform helps our clients acquire new subscription customers by offering free trials.
Set up a fixed-price or a variable-price subscription
The Cleverbridge subscription commerce platform manages subscriptions in a similar fashion as products and services that have a one-time payment model. All subscriptions must be set up in the Cleverbridge platform, and you have the following options:
Combine a subscription with a promotional discount
You can combine subscriptions with promotional discounts. This means you can control how the promotional campaign is billed. You can decide whether the discount is:
Combine a regular product with a subscription
You can sell a regular product with an additional subscription contract, such as a maintenance plan or other additional service.
Customer experience
The Customer experience topic covers best practices for managing subscriptions effectively and ensuring customer satisfaction. It explores how to obtain customer consent, handle subscription updates, and provide clear communication throughout the customer lifecycle.