Track customer behavior

Checkout tracking lets you measure how customers move through the buying experience and send relevant events to analytics, advertising, attribution, or marketing platforms. Depending on your setup, you can capture page views, checkout interactions, completed purchases, and other supported events.

Most tracking implementations combine three elements:

• Tags collect or send information to an external service.
• Triggers define when a tag should run.
• Events represent customer actions or data-layer signals that a trigger can evaluate.

Together, these elements determine which checkout activity is recorded, when data is sent, and which external platform receives it.

Google integrations

Current setup instructions for Google tools are available in the Integrations section:

• Use Google Tag Manager.
• Use Google Analytics.

The guides below cover general tracking-code implementation and the management of existing third-party tracking setups.

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Manage a third-party tracking setup

Manage a third-party tracking setup and complete the related administrative tasks.

Implement a tracking code

Explore Implement a tracking code and learn how it supports your work in Cleverbridge.

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