Analytics and tracking integrations
Connect Cleverbridge checkout events and data with analytics, advertising, attribution, and marketing tools.
The setup instructions in this section explain how to connect Google Tag Manager and Google Analytics. For an overview of checkout tracking concepts, tags, triggers, events, and legacy third-party tracking setups, see Track customer behavior.
Use Google Tag Manager
The Cleverbridge Google Tag Manager (GTM) integration is the recommended way to manage tracking on your checkout pages.
Use Google Analytics
The Cleverbridge Google Analytics integration is the recommended way to measure and analyze behavior on your checkout pages.