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Subscription statuses and update options

You can view and manage the subscription purchases in the Subscription Management portal. You can also view all the subscription purchases in the Subscription section of the Customer Profile in our web admin tool. For more information, see Customer Profile.

Subscription statuses and subscription item statuses

A subscription can contain more than one item/product if both items have an identical interval length. For example, if the customer purchases two of your subscription products in the same cart and both those products have an identical interval length, this is considered and billed as one subscription. This means the customer won’t be billed under two separate invoices. There is one subscription ID for all items, but all items can have different item statuses.

Subscription Statuses

Subscription statuses

The following subscription statuses are available:

StatusDescription
Active

The customer will be billed automatically on the next renewal date. The customer has paid for the current billing interval and is entitled to receive service from you until the next renewal date. How the subscription is renewed depends on the customer payment profile (manual renewal with offline payment options or automatic renewal with online payment options).

Deactivated

The subscription will not be renewed automatically on the renewal date. There are different scenarios how this status can be assigned to a subscription. For instance, the subscription will not be renewed if a customer decides to stop the auto-renewal or if customer service receives a complaint and consequently stops further renewals by a chargeback or a full refund request.

note

You will receive the following notifications for the Deactivated subscription status:

  • A RecurringBillingCanceledNotification when the customer stops the auto-renewal. Make sure to deactivate the customer's license by the next renewal date so its validity is not extended.
  • A ChargebackNotification or RefundNotification once the refund is processed. You can then deactivate the customer's license immediately.

Finished

The subscription product was set up and the checkbox End subscription after this many billing events was selected. All required rebilling events are complete for a subscription.

Grace

In case a customer doesn’t immediately pay, the subscription is in a grace period. The customer may still be able to use the product. When the customer pays, the billing date moves forward. If the customer doesn’t pay after a period of time, the subscription goes into hold.

Handled by Client

The client controls the entire subscription process. Cleverbridge does not handle anything for the client.

Hold

A scheduled payment was missed. Cleverbridge didn't receive payment for a subscription.

Example

A renewal date for the subscription has come, and the customer has withdrawn their approval for the subscription renewal payment or their payment is not successful. In this case:

  • The status of the customer's subscription changes from Active to Hold. We try to collect the payment again automatically after five days using our Retry Logic.
  • The subscription status remains on Hold. This standard behavior has a revenue retention value. It means that if the customer makes a late payment on day 10 after the payment due date, the subscription status changes from Hold back to Active and the customer continues using the license.

tip

The Hold subscription status is the termination status for the subscription. This means that the subscription remains on Hold indefinitely in case the payment does not succeed. Contact Client Experience and ask them to switch on the Grace option, which will give the customer time to update their payment information before the subscription goes into Hold.

New

Initial status before the first payment.

Subscription Item statuses

The following subscription item statuses are available:

StatusDescription
ActiveItem is currently active.
DeactivatedItem was deactivated.
FinishedAll required rebilling events are complete for an item.
RemovedItem was removed and cannot be reactivated. For example, the item may have been replaced by another item.
Awaiting ReinstateItem is on hold until the customer confirms that the subscription should stay active.

Subscription statuses and subscription item status combinations

This table explains the meaning of different combinations of the two statuses.

Subscription statusItem StatusMeaning
ActiveActiveActive with an Active item status means that the customer will be billed per interval, according to the product setting at the time you added the product to the subscription.
ActiveDeactivatedActive with a Deactivated item status means that the subscription has multiple subscription items, and one of the items was either canceled or a refund was issued for the item. A deactivated item can be reinstated via Commerce Assistant or via an "activate" link that is sent to the customer in an email.
ActiveRemovedActive with a Removed item status means that the subscription item has been removed. You can use the AddSubscriptionItem API endpoint to add the item to the subscription again.
DeactivatedActiveDeactivated with an Active item status occurs when a refund is processed. The subscription status is set to Deactivated, but the item status remains Active when the checkbox "Deactivate and terminate subscription billing" is selected during the refund process.
DeactivatedDeactivatedDeactivated with a Deactivated item status occurs when all subscription items have been canceled by the customer or in the Cleverbridge platform.
DeactivatedAwaiting ReinstateDeactivated with an Awaiting Reinstate item status is the most common combination for manual-renewal subscriptions. Here, the customer agreed to purchase the subscription product for the duration agreed upon. To get the customer to extend the service or subscription, you should generally send an email marketing campaign to the customer with links that allow them to reinstate the subscription. This status combination also occurs when a customer, typically working for a corporation, government, or educational institution, makes a price quote for a subscription product.
FinishedActiveFinished with an Active item status is an exception to the definition above. This status applies to new orders that were reviewed by the Cleverbridge Fraud Team. The purchase was flagged as fraudulent, and the purchase status is OrderBlockedforExportCompliance.
FinishedFinishedFinished with a Finished item status means that the subscription is finished, and the customer has paid all the billing events as defined in the product settings under Subscription Options > End subscription after this many billing events. You also get this status combination when you deactivate all subscription items using the DeactivateSubscriptionItems function and set AllowReinstate to false.
GraceActiveGrace with an Active item status means that Cleverbridge didn't receive payment for a subscription, but the customer may still use the product. The customer still has a certain number of days to update their payment information (in the case of online payment methods) or make a payment (in the case of offline payment methods) before the subscription goes into Hold.
HoldActiveHold with an Active item status means that the payment was declined (in the case of online payment methods) or the customer didn't make the payment (in the case of offline payment methods). In both cases, the customer needs to either change or fill in the payment information.
HoldDeactivatedHold with a Deactivated item status means that the customer clicked on the “Cancel” link when the subscription was already on Hold. This status
NewActiveNew with an Active item status means that the customer signed up for a subscription (initial subscription purchase), but Cleverbridge hasn’t received a payment yet. In this case, the subscription is in interval 0 (initial subscription interval), and the payment was either declined (in the case of online payment options) or the customer hasn’t made the payment yet (in the case of offline payment options).

Subscription intervals vs subscription item intervals

In our platform you can find both Subscription Interval Number and Subscription Item Interval Number. Both have a distinct definition:

Subscription interval number

Every newly created subscription gets an interval number assigned to it. The initial subscription purchase, or sign-up, is equivalent to interval 0. With every subsequent renewal of the subscription, the subscription interval number is incremented by 1. Interval 1 is equivalent to the first subscription renewal, interval 2 to the second subscription renewal, and so on.

Every subscription can contain x subscription items, which all renew on the same date.

note

If a customer has more than one ongoing subscription, each subscription is set to renew on its own individual date, depending on the initial date of the subscription purchase and the subscription length: Subscription 1 renews on January 3; subscription 2 renews on July 19, etc. The renewal of multiple items within each individual subscription, however, is set to renew on the same date.

Subscription item interval number

Every newly created subscription item gets an interval number assigned to it. The initial subscription item purchase is equivalent to interval 0. With every subsequent renewal of the subscription item, the subscription item interval number is incremented by 1. Interval 1 is equivalent to the first subscription item renewal, interval 2 to the second subscription item renewal, and so on.

All subscription items in one subscription (Subscription 1) have the same renewal date: January 3.

Example

At the bottom you can see the running Subscription Interval Number. In the rows above, you can see the respective running Item Interval Numbers

Subscription Item Interval

Update Options for subscriptions

There are five buttons in the Subscription Billing tab of the Purchase viewer for working with a subscription.

Sub Bill Tab

ActionDescription
DeactivateIf a customer requests subscription deactivation or cancellation, either you or Cleverbridge Customer Support can deactivate the subscription. Click the Deactivate button in the Subscription Billing tab of the Purchase viewer. After deactivation, the customer receives a confirmation email. Deactivation prevents billing for unpaid orders but doesn't affect previously billed orders. If a refund is needed for a billed order, Cleverbridge Customer Support must process it.
Await ReinstateTo suspend billing intervals without canceling the subscription, click the Await Reinstate button in the Subscription Billing tab of the Purchase Viewer. This places the subscription on hold until the customer confirms via email that the subscription should remain active. Alternatively, switch the renewal type to manual by clicking the Switch to Manual Renewal button. This stops future billing while simplifying reactivation. Use the Switch to Automatic Renewal button to revert back to automatic renewal.
ReinstateTo reactivate a deactivated subscription, click the Reinstate button in the Subscription Billing tab of the Purchase viewer. After reinstating, the customer receives a confirmation email.
Extend Next Billing DateExtend the billing date for a subscription by clicking the Extend Next Billing Date button in the Subscription Billing tab of the Purchase viewer. You can enter the number of additional days or select a specific next billing date.
Copy Change Payment LinkGenerate a unique link for customers to review and update their payment details for subscriptions. Create this link by clicking the Copy Change Payment Link button in the Subscription Billing tab of the Purchase viewer.

Use Cases

subscriptions with one single subscription item

Provided the subscription item remains the same and has not been replaced by another subscription item throughout the duration of the subscription, reporting on subscription interval number and subscription item interval number will come back with identical results.

subscriptions with multiple subscription items

When reporting on the subscription level, any addition of items is counted as a single renewal.

When reporting on subscription item level, additional item(s) are counted as purchase (item interval 0) and existing items are counted as renewals. This leads to more events being reported: e.g. 1 renewal + 1 purchase in a 2-item subscription.

note
  • In XML, Subscription Interval Number and Subscription Item Interval Number are called SubscriptionIntervalNo and IntervalNo, respectively.
  • In JSON, Subscription Interval Number and Subscription Item Interval Number are called subscriptionIntervalNumber and intervalNumber, respectively

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