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Subscriptions

Delivering a seamless subscription experience—from sign-up and payment to upgrades, renewals, and cancellations—is essential for building long-term customer relationships. The Cleverbridge platform empowers you to manage every aspect of your global subscription business efficiently. Whether you're acquiring new customers, reducing churn, or scaling operations, our tools help you drive retention and grow recurring revenue.

Our flexible, modular architecture supports both B2C and B2B models, with customizable pricing structures, billing workflows, and update options. Special attention is given to enhancing the customer experience and reducing churn. Our Subscription Management Portal (SMP) allows your end users to manage their subscriptions independently—streamlining upgrades, renewals, and cancellations through an intuitive, self-service interface designed to maximize retention and satisfaction.

Keep track of subscription-related actions

Notifications and tracking give you complete visibility into the subscription lifecycle. Notifications are your system of record for change events—they arrive the moment a customer performs an action that let you sync your CRM, trigger billing and email workflows, and maintain accurate audit logs. Tracking complements this by capturing the behavior leading up to those events: what customers see, where they stumble, and which campaigns drive conversions, so that you can diagnose friction, reduce churn, and attribute revenue.


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