Customer incentives
You can incentivize your customers to complete a purchase by offering them a discount. There are several ways to do this within the Cleverbridge platform, including using incentive banners, attracting customers through promotions, create product bundles, offer volume discounts, package discounts, and free trials.
Set up free trials
You can offer customers a free trial period of any duration. The length of the trial can be set in the product settings or through a coupon code. If the customer doesn’t cancel within the trial period, the subscription automatically converts to a paid one at the trial's end. Additionally, you have the option to offer a free trial without collecting payment details upfront.
Implement incentive banners
Incentive banners are used to encourage your customers to purchase your products. You can use incentive banners to:
Enable package deals
You can offer package deals in your shopping cart to entice customers to buy more products simultaneously. Selling recurring products together and offering a special package price on the multi-item purchase and renewed subscription allows you to grow your existing business and increase your annual recurring revenue (ARR).
Implement item level promotions
An item level promotion is a price discount, such as a specified percentage or amount of money off of the regular product price. A promotion can also be a product offering that deviates from your standard product offerings. It gives customers an incentive to buy a product. Promotions boost sales or reward loyal customers.
Implement cart promotions
A promotion encourages customers to purchase additional products. The Cleverbridge platform provides a cart promotion feature, allowing you to easily set up discounts that apply to the entire cart. This flexible option enables you to offer a discount as a specific percentage or amount off the total cart value.
Offer and manage bundles
You can choose products to include in a bundle and offer them together at a set price. Typically, the bundle price is lower than the total cost of all individual products, encouraging customers to purchase multiple items simultaneously. In the Cleverbridge platform, a bundle consists of multiple products grouped together rather than multiple licenses of a single product.
Create recommendations
A recommendation is a sales and marketing technique in which more products are recommended to customers during the checkout process. These recommended products are an addition to or a replacement for the original products that the customer added to the cart. Recommendations are important to increase the number of products purchased, which in turn increases the cart value.
Integrate product reviews into checkout pages
You can strengthen your brand by leveraging positive product reviews from existing customers to ultimately convince new customers to buy your products. Displaying a positive review or a high user score on your checkout pages can impact your conversion rate positively. We offer you the possibility to integrate two user review widgets in your checkout: G2 for your B2B customers and Trustpilot for your B2C customers.