Email marketing services
Cleverbridge automatically sends essential, PCI DSS-compliant transactional emails during purchase and subscription processes. These standard emails cover events such as order confirmation, payment, delivery, refunds, and subscription changes.
Email marketing services are optional. Use them when you need custom templates, recurring campaigns, advanced targeting, additional reporting, or managed campaign support beyond standard transactional emails.
With email marketing services, you can use:
- Seamless integration with the Cleverbridge platform.
- CRM integration through APIs.
- Automated recurring email campaigns.
- Reporting on opens, clicks, unsubscribes, and bounces.
- A dedicated IP address.
- Target definition.
- Template customization.
The Cleverbridge platform sends one email reminder before subscription renewals. To send multiple reminders with different content at different times, or to use different email flows for online and offline payment options, you need an additional email platform.
To avoid interrupting customer communication, coordinate any email replacements or extensions with Client Experience and Digital Marketing Services. For compliance, all customer communication must use a Cleverbridge-owned email platform.
Self-service and managed services
Cleverbridge offers both self-service and managed services for email marketing.
Self-service
Self-service includes:
- Email service support.
- Training and documentation.
- API capabilities.
- Deliverability monitoring.
Managed services
Managed services include all self-service capabilities, plus:
- Maintenance and updates for the email platform and email campaigns.
- Development of email templates.
- Scheduling of email sends.
- Detailed reporting.
- Quarterly optimization to maximize email campaign performance.
- Return Path, deliverability, and compliance monitoring.