Email marketing services
Cleverbridge automatically sends essential, PCI DSS-compliant emails during the purchase and subscription process. For custom email templates, statistics, and advanced options, you can upgrade to our email marketing services, which include:
- Seamless integration with the Cleverbridge platform
- CRM integration via APIs
- Automated recurring email campaigns
- Reporting on opens, clicks, unsubscribes, and bounces
- A dedicated IP address
- Target definition
- Template customization
The Cleverbridge platform sends one email reminder before subscription renewals. To send multiple reminders with different texts at various times, and to differentiate email flows between online and offline payment options, you need an additional email platform.
To avoid interrupting customer communication, coordinate any email replacements or extensions with Client Experience and Digital Marketing Services. For compliance, all customer communication must use a Cleverbridge-owned email platform.
Self-service or managed services
Cleverbridge offers both self-service and managed services for email marketing.
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Self-service includes:
- Email service support
- Training and documentation
- API capabilities
- Deliverability monitoring
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Managed services includes all self-service capabilities, plus:
- Maintenance and update of email platform and email campaigns
- Development of email templates
- Scheduling of email sends
- Detailed full reporting
- Quarterly optimization to maximize email campaign performance
- ReturnPath, deliverability, and compliance monitoring