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Select a pricing method

A pricing model describes what customers pay for, such as a plan, seats, or usage. A pricing method determines how you set the product price in currencies other than the base currency.

Choose between:

  • Floating pricing, which converts the base price using the current exchange rate.
  • Fixed pricing, which uses the currency-specific prices you enter.

You can also combine the methods by setting fixed prices for selected currencies and using floating conversion for all remaining currencies.

Compare the methods​

Floating pricingFixed pricing
You enterOne price in the base currency.A base price and separate prices for selected currencies.
Customer seesA converted local price that can change when exchange rates change.The local price you entered, regardless of exchange-rate changes.
What remains stableThe product value relative to the base currency.The customer-facing price in each configured currency.
Main trade-offLocal prices can change and may not use marketing-friendly price points.Revenue relative to the base currency can fluctuate.
Currencies without a fixed priceConverted from the base currency.Also converted from the base currency using floating pricing.

See the difference in one example​

Assume that the base price is €20 and that you set a fixed USD price of $25.

Floating USD priceFixed USD price
Day 1$28.37$25
Day 2, after the exchange rate changes$27.56$25
What stays the sameThe base price remains €20.The customer price remains $25.

The exchange-rate values in this example illustrate how the two methods behave. The actual converted price depends on the current exchange rate.

Floating pricing​

With floating pricing, you enter a price in one base currency. Cleverbridge converts that price when a customer pays in another currency.

For example, if the base price is €20:

  1. A US customer sees the converted USD price based on the current exchange rate.
  2. The displayed USD price can change when the exchange rate changes.
  3. The product value remains equal to €20 relative to the base currency.

Choose floating pricing when maintaining a stable value in the base currency is more important than maintaining specific local price points.

Floating pricing considerations​

  • Prices in other currencies can change as exchange rates change.
  • Converted amounts may not produce marketing-friendly price points.
  • Prices remain equal relative to the base currency.
  • Customer payments in other currencies are converted.

Fixed pricing​

With fixed pricing, you enter separate prices for the currencies where you want to control the customer-facing amount. Exchange-rate changes do not change those configured prices.

For example, you can set the following prices for a product with a €20 base price:

  • €20.
  • $25.
  • ¥4,000.
  • CN¥200.

Customers paying in those currencies continue to see the amounts you entered. If you do not enter a fixed price for another currency, Cleverbridge converts the €20 base price using floating pricing.

Choose fixed pricing when stable, market-friendly local prices are more important than maintaining the same value relative to the base currency.

Fixed pricing considerations​

  • Customer-facing prices remain stable in configured currencies.
  • You can use market-specific price points, such as $24.99.
  • Revenue relative to the base currency can fluctuate as exchange rates change.
  • You need to maintain the currency-specific prices you configure.
  • You can use price configurations to target prices based on factors such as language and location.

Use both methods​

You do not need to choose one method for every currency.

For example, you can set fixed prices for USD and JPY because those markets require specific local price points. For all other currencies, Cleverbridge can convert the €20 base price using floating pricing.

This approach gives you direct control over key markets without requiring you to maintain a fixed price for every supported currency.

Next steps​


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