Track customer behavior
In order to gather metrics and optimize your processes, you can embed third-party analytics code into the checkout process. All third-party tracking information is pushed directly into the tracking source and you cannot view it in Commerce Assistant (CA). Third-party tracking systems include, for example, web analytics applications, such as Google Analytics and Adobe SiteCatalyst, conversion rate tracking tools, such as Google Ads and Microsoft adCenter, or affiliate management platforms, such as Commission Junction and TradeDoubler.
Integrate Google Tag Manager
You can use Google Tag Manager (GTM) to manage third-party tracking tools and custom data integrations on your own. As a result, this tool gives you the freedom to trigger your tracking codes directly on the Cleverbridge checkout pages; no need to set up trackings in Cleverbridge Commerce Assistant (CA).
Set up Google Analytics 4
Cleverbridge offers two ways to implement Google Analytics 4 (GA4) via Google Tag Manager (GTM):
Manage a third-party tracking setup
The Cleverbridge Google Tag Manager (GTM) integration is the preferred option for most clients because it allows them to manage third-party tracking tools and custom data integrations on their own. For more information, see Integrate Google Tag Manager.
Implement a tracking code
If you want to implement a new tracking code in your checkout process, complete the following process: