Link generation tools
There are different URL generation tools available to create different types of URLs. Using them you can generate links tailored to your scenario, from checkout links and display URLs for MVT campaigns to programmatically built links, so you can sell to anyone, anywhere, meet customers where they want to buy, and power growth without borders.
Use the right tool for the right job. The options below help you generate the link types described in Link types, including destination, protected, dynamic protected, session, display, and quote links—while keeping sensitive data safe and your workflows simple. Our team is always available to help you choose and set things up.
SCM Link Generator
SCM Link Generator is a point-and-click builder in the web admin for creating links to Cleverbridge-hosted link destinations.
The SML Link Generator, can be used to create:
- Destination links for all supported destinations, including Checkout 2.0 and Checkout 1.0.
- Protected links (UURL) that mask parameters for most destinations except Checkout 2.0.
- Dynamic protected links for most destinations, including Checkout 1.0; Checkout 2.0 is not yet supported.
For more details, see: Create URLs using Link Generator
Quotes functionality in SCM
Quotes functionality is a purpose-built tools to generate quote links for initial orders in web admin, plus renewal and upgrade quotes in the Subscription Management Portal. It can be used to generate:
- Initial-order quote links.
- Renewal and upgrade quote links.
As of today, you can use the Quotes functionality in SCM, even if you are using Checkout 2.0. However, keep in mind, that generated pages will be configured in compliance with Checkout 1.0 designs.
For more details, see: Using quotes, Create quotes for initial orders, Renewal quotes, and Upgrade quotes
MVT Campaigns functionality
MVT Campaigns functionality enables A/B and multivariate testing with display URLs. Display URLs mask parameters and route to one or more pre-generated destination links.
The functionality works with all link types of underlying destination links including Checkout 1.0 and Checkout 2.0. You create the variant destination links first, then map them in the campaign.
For more details, see: Manage MVT campaigns
REST APIs
Rest APIs are programmatic endpoints that can be used for generating links at scale or on demand. With Rest APIs you can generate:
- Protected links (UURL) via the URL Generator API.
- Session links (SURL) for one-time, short-lived, pre-populated checkouts.
For more details, see: Generate Protected URL, Generate User Session URL
Commerce Assistant tools
You can still use Commerce Assistant desktop tools that let you create many of the same link types and manage saved links:
- Destination links and protected links (UURL) for different link destinations, excluding Checkout 2.0
- Saved Links to reuse and manage links, in particular to created Display links for MVT campaigns.
For more details, see
Link Generator (CA), Saved links (CA)
Use SCM Link Generator
The SCM Link Generator is used to build destination URLs that direct customers to Cleverbridge-hosted web pages. Use the link on your website, in business emails,and in your marketing materials.
Use quotes
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Use URL parameters
Use URL parameters to manually create or update destination URLs that send customers to Cleverbridge-hosted pages, including checkout. Parameters let you control page behavior, prefill values, and localize the experience. You can append parameters to a link you build with the Link Generator, or construct the full URL by hand for quick changes or programmatic generation.