Keep track of subscription-related actions
Notifications and tracking give you complete visibility into the subscription lifecycle. Notifications are your system of record for change events—they arrive the moment a customer performs an action that let you sync your CRM, trigger billing and email workflows, and maintain accurate audit logs. Tracking complements this by capturing the behavior leading up to those events: what customers see, where they stumble, and which campaigns drive conversions, so that you can diagnose friction, reduce churn, and attribute revenue.
Receiving notifications
You will be notified whenever a customer makes a change to their subscription through one of our notifications. The most important notifications related to Subscriptions include:
| Event | Description |
|---|---|
| Subscription paid | A customer has successfully completed the payment for an active subscription (a renewal or an upgrade). Sent when the payment is processed, whether online or offline. Contains subscription item data for the previous and new interval. |
| Subscription on grace | Payment is due but could not be processed with the available payment details. The customer must update payment info to process the renewal or the subscription will be deactivated. |
| Subscription on hold | The grace period has ended without payment. The customer must execute payment in the next few days or risk subscription deactivation. |
| Subscription reinstated | The subscription has been reactivated and the customer is expected to pay on the next billing date. |
| Subscription deactivated | The subscription has been canceled by the customer or support. The customer will not be billed again. Consider contacting the customer to offer manual renewal. If declined, deactivate the license. |
| Subscription reminder charge | Reminder that the subscription renewal is approaching for online payments. |
| Subscription reminder payment expired | The payment is due but the card used previously will expire before the next billing date. Send a change payment link to update details before the due date. |
| Subscription reminder offline payment | Reminder for an upcoming renewal limited to orders placed with an offline payment method. Default: 7 days before renewal. |
| Subscription profile data changed | The subscription’s profile data (for example, payment details) was modified. |
| Subscription billing date extended | The billing date for the subscription has been changed or extended. |
To learn more about notifications, check out the developer documentation.
Using tracking tools
You can track customer behavior in the Subscription Management. Cleverbridge support multiple web analytics tools such as Google Analytics 4 and Adobe Analytics, conversion tracking tools such as Google Ads and Microsoft Advertising, and affiliate networks such as Commission Junction (CJ) and TradeDoubler.
For more details, see the Track customer behavior section.