Optimize checkout with A/B testing

Are your Cleverbridge-hosted checkout pages performing at their best? Optimizing them can help you maximize success. The goal of optimization is to boost revenue from your existing traffic. Even small changes, like adjusting a button or color, can significantly impact conversion rates. Running multivariate tests on these adjustments is essential for optimizing revenue.

A/B testing enables you to run variations of your checkout pages against each other and find out which one performs best. Figuring out what and how to test are the first steps to increase your conversion rate.

Multivariate testing is a method used to evaluate two or more variables in the checkout process to see which one leads to higher revenue or conversion rates. Even small adjustments, like modifying a button or changing a color, can impact conversion rates. Testing these changes through multivariate testing is essential for optimizing your checkout process.

MVT campaigns are used to perform multivariate testing, as well as to route customers by region, language, browser, or operating system without performing testing.

Optimize checkout with A/B testing

What and how to test

Perform multivariate testing

Manage MVT campaigns