Optimize checkout with A/B testing
Use A/B and multivariate testing to compare checkout variants and determine which changes improve conversion or another selected business outcome. Tests can evaluate focused changes, such as content, layout, or presentation, while keeping the rest of the customer journey consistent.
This section explains what to test, how Cleverbridge testing works, and how to create and manage MVT campaigns. Define a clear hypothesis and success metric before launching a test, and allow enough traffic and time to evaluate the results reliably.
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What and how to test
A/B testing enables you to run variations of your checkout pages against each other and find out which one performs best.
Perform multivariate testing
Explore Perform multivariate testing and learn how it supports your work in Cleverbridge.
Manage MVT campaigns
Manage MVT campaigns and complete the related administrative tasks.