Skip to main content

Links overview

Cleverbridge links direct customers and partners to the appropriate step of a purchase, subscription, partner, or self-service journey. You can use links on websites, in emails, in campaigns, or in support communication.

A link setup has three main decisions:

  1. Choose a link type. Decide whether parameters can be visible, sensitive values must be masked, access should expire, the link should support a single session, traffic should pass through an MVT campaign, or the customer should open a quote.
  2. Choose a destination. Select the Cleverbridge-hosted page that the customer should open, such as checkout, a catalog, a product page, a customer or partner portal, a support page, or a quote page.
  3. Choose a creation method. Create the link with SCM Link Generator, URL parameters, REST APIs, MVT campaigns, or quote functionality, depending on the required workflow and level of automation.
  • Prefill products, quantities, customer details, languages, currencies, coupons, and other checkout settings.
  • Keep sensitive parameters out of customer-facing URLs when protection is required.
  • Use stable display URLs while changing campaign destinations and traffic allocation.
  • Track campaigns and internal sources with URL parameters.
  • Limit access to customer and order information with expiring links.


Did you find this doc useful?