Customer incentives overview
Use customer incentives to encourage purchases, increase cart value, and strengthen buyer confidence. Choose the capability that matches the outcome you want to achieve.
| Capability | Use it to | Checkout 1.0 | Checkout 2.0 |
|---|---|---|---|
| Item-level promotions | Apply a discount or special price to selected products. | ✅ | ✅ |
| Cart promotions | Apply a discount based on the cart total or item quantity. | ✅ | ✅ |
| Package discounts | Apply special pricing when qualifying products are purchased together. | ✅ | Not supported |
| Recommendations | Offer cross-sells, up-sells, or sub-sells during checkout. | ✅ | ✅ |
| Product bundles | Sell a predefined group of products as one offer. | ✅ | Check availability |
| Incentive banners | Display targeted messages that highlight offers, trials, or savings. | ✅ | Limited |
| Product reviews | Display ratings and reviews to build buyer confidence. | ✅ | Check availability |
| Free trials | Let customers try a subscription before regular billing begins. | ✅ | ✅ |
Checkout 2.0 supports incentive banner text, but not banner actions.
Choose between package discounts and bundles
Use a package discount when the products remain separate cart items and a special price should apply only when the defined combination or quantity is present.
Use a product bundle when you want to sell several products together as one predefined product offer.
Explore this section
Promotions
Explore the guides and reference information available for Promotions.
Recommendations and bundles
Explore the guides and reference information available for Recommendations and bundles.
Add incentive banners
Incentive banners are used to encourage your customers to purchase your products.
Add product reviews
You can strengthen your brand by leveraging positive product reviews from existing customers to ultimately convince new customers to buy your products.
Offer free trials
You can offer customers a free trial period of any duration.