Customer incentives overview

Use customer incentives to encourage purchases, increase cart value, and strengthen buyer confidence. Choose the capability that matches the outcome you want to achieve.

Capability	Use it to	Checkout 1.0	Checkout 2.0
Item-level promotions	Apply a discount or special price to selected products.	✅	✅
Cart promotions	Apply a discount based on the cart total or item quantity.	✅	✅
Package discounts	Apply special pricing when qualifying products are purchased together.	✅	Not supported
Recommendations	Offer cross-sells, up-sells, or sub-sells during checkout.	✅	✅
Product bundles	Sell a predefined group of products as one offer.	✅	Check availability
Incentive banners	Display targeted messages that highlight offers, trials, or savings.	✅	Limited
Product reviews	Display ratings and reviews to build buyer confidence.	✅	Check availability
Free trials	Let customers try a subscription before regular billing begins.	✅	✅

note

Checkout 2.0 supports incentive banner text, but not banner actions.

Choose between package discounts and bundles

Use a package discount when the products remain separate cart items and a special price should apply only when the defined combination or quantity is present.

Use a product bundle when you want to sell several products together as one predefined product offer.

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Explore this section

Promotions

Explore the guides and reference information available for Promotions.

Recommendations and bundles

Explore the guides and reference information available for Recommendations and bundles.

Add incentive banners

Incentive banners are used to encourage your customers to purchase your products.

Add product reviews

You can strengthen your brand by leveraging positive product reviews from existing customers to ultimately convince new customers to buy your products.

Offer free trials

You can offer customers a free trial period of any duration.

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