Renew subscription
The Subscription Renewal features in Cleverbridge give you the flexibility to manage renewals in ways that fit your business model and customer needs. You can process renewals automatically or manually, issue formal renewal quotes for customers who require them, and even automate high-volume, low-touch renewals to reduce churn and operational costs.
Advanced capabilities—such as configurable renewal thresholds, grace periods, and automated email reminders—help ensure uninterrupted service and predictable recurring revenue. You can also integrate with CRM systems for a unified system of record, customize the renewal experience with upsells, add-ons, or early renewals, and use automation to free your sales team to focus on high-value opportunities. Together, these options make Cleverbridge renewals flexible enough to support everything from straightforward consumer subscriptions to complex B2B contract extensions.
About subscription renewals
This document explains how subscription renewals work in Cleverbridge, the types of renewal processes available, and the platform features that support them.
Managing subscription renewals
You can use Cleverbridge to manage subscription renewals, ensuring uninterrupted service for customers and predictable recurring revenue for your business.
Renewal automation
An automated renewal process reduces churn for lower-value orders while lowering costs. Instead of requiring sales representatives or partners to contact customers about renewals, Cleverbridge can automatically identify eligible subscriptions, send personalized renewal offers, and process payments without manual intervention.
Using quotes for renewals
A renewal quote is issued to facilitate the continuation of an existing subscription that was originally initiated through a quote-based purchase. This is a common requirement for corporations, government agencies, and educational institutions, which often follow formal procurement processes that mandate a new quote before approving any contract extension.