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Set up a trusted storefront

Customers need to feel secure and confident when they buy online. A trusted storefront can help reassure customers that they are purchasing from your brand through a secure checkout experience.

Cleverbridge supports storefront trust settings that help align your checkout with your brand. For example, you can use a branded store hostname, protect it with a TLS certificate, and add security seals to your checkout.

Use a branded store hostname and TLS certificate​

A branded store hostname helps customers recognize your online store as part of your business. A TLS certificate helps secure the connection between your customers and the storefront.

Most online store web addresses use one of the following formats:

  • https://store.[company name].com
  • https://secure.[company name].com
  • https://shop.[company name].com

To use a branded store hostname with the Cleverbridge platform, complete the following steps.

Step 1: Choose your store hostname​

Choose one or more hostnames for your online store.

Use a hostname that clearly matches your brand and is easy for customers to recognize.

Step 2: Purchase a TLS certificate​

Purchase a TLS certificate for your chosen hostname.

You can purchase the certificate yourself, or Cleverbridge can purchase it on your behalf.

Purchase the certificate yourself​

TLS certificates can be purchased from different certificate providers.

Because the certificate is hosted on a Cleverbridge server, Cleverbridge generates the certificate signing request (CSR) on your behalf.

Send the following information to Cleverbridge:

  • Company name
  • City
  • State
  • Store hostname, for example, store.[company name].com

After the certificate is issued, send it to Cleverbridge for installation.

Let Cleverbridge purchase the certificate​

If you are not sure which TLS certificate to purchase for your store hostname, Cleverbridge can purchase it on your behalf.

To request this option, fill out the SSL Certificate Details Form and submit it to Client Experience.

Cleverbridge applies for the certificate. You receive a phone call from the certificate authority to verify your identity. Cleverbridge then creates the CSR, and you receive an invoice from Cleverbridge for the price of the certificate.

After the certificate is issued, Cleverbridge installs it on the Cleverbridge web server.

Step 3: Create the CNAME entry​

In addition to purchasing a TLS certificate, you must create a CNAME entry in your DNS.

Cleverbridge provides the hostname that you use for the CNAME entry.

Use the following format:

[hostname].[company name].[top level domain]. CNAME [company name]-s.cleverbridge.com.
Example

Here is an example entry for the Shieldware software company:

store.shieldware.com. CNAME shieldware-s.cleverbridge.com.
Important

Do not use an IP address in your CNAME entry. IP addresses might change in the future.

After your branded hostname is ready, update the links on your website.

If you are a new Cleverbridge client, create links to your online store and add them to your website.

If you are an existing client, update your existing store links to use the new hostname.

Important

Inform your affiliates to update their links as well. Updating affiliate links helps maintain correct affiliate tracking and commission distribution.

Add security seals​

Security seals can help reassure customers that your checkout is secure.

To add a security seal to your configuration templates, contact Client Experience.


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