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Create display URLs

A key Cleverbridge best practice is to use a display URL on your website that directs to a destination URL. The display URL remains static on your site, while the destination URL can be updated as needed.

Display URLs are valuable in terms of running special campaigns, optimizing the cart, or conducting multivariate testing, all without changing the website's entry URL.

This approach minimizes website maintenance by allowing you to manage a single display URL instead of multiple entry links to the cart. It provides greater flexibility for the eCommerce manager and reduces workload for the technical team.

For more information on Cleverbridge URL types, see Understanding URL types.

The following diagram illustrates how display URLs and destination URLs work:

Display and destination URLs

Additional benefits for using display URLs include:

  • Display URLs conceal specific URL details, allowing you to set parameters such as currency, region, price, and quantity.
  • You can create customer-friendly links for a cleaner appearance compared to standard URLs.
  • Display URLS enable customer routing based on region, language, browser, or operating system.
  • You can customize display URLs using the Display URL field in the Saved Link or MVT Campaign portals in Commerce Assistant.
  • YOu can view reports for display URLs, while this feature is unavailable for destination URLs.
Example

Here are some examples of how to use display URLs:

  • Use a display URL to restrict certain recommendations to specific regions.
  • Use a display URL to limit available languages to those for which product content has been translated. As more content becomes available in additional languages, you can update the destination URL without changing the website. This can be done using the &languages= parameter. For more information, see Configure checkout using URL parameters.
  • Use a display URL to redirect traffic from embargoed countries to an informational page, while routing all other traffic to the Cleverbridge product catalog.
Example Use Case

The Internet Security Basic Extended product is available in English and German. The following destination URL is created with the &languages=en,de parameter:

https://www-shieldwareexamplecompany.com/123/?scope=checkout&cart=97771&languages=en,de

The following display URL is created and used online:

https://shieldwareexamplecompany.com/123/purl-isbe

A few months later, Japanese is added as a another supported language. The destination URL is modified to include ja (for Japanese) in the language parameter:

https://www-shieldwareexamplecompany.com/123/?scope=checkout&cart=97771&languages=en,de,ja

The display URL remains unchanged.

For more information on display URLs, see Create display URLs.


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