Payment metrics
Payments metrics are the data that allows you to gain valuable insights into your payments, empowering you to take timely and informed decisions based on recognized and emerging patterns. This data enables you to address important business inquiries, including:
- Identification of payment methods that generate the highest revenue.
- Payment success rate tracking.
- Evaluation of credit card schemes with optimal authorization rates.
- Assessment of the impact of Cleverbridge revenue retention tools on your revenue streams. For more information, see Revenue Retention Tools in Collect failed online payments automatically.
You can access payment metrics by going to the Payments dashboard in our web admin tool (Analyze > Payments). This dashboard allows you to compare payments performance based on such indicators as product, country, date, payment method, and more.
You can access the payment metrics once you successfully complete the onboarding process. For more information, contact Client Experience.
Payments provide data to be used only as a reference. If you want to generate reports for accounting purposes, use the clearing reports available in Commerce Assistant.
Payments metrics are available on three pages of our web admin tool:
Payment Success
The Payment Success page contains of three tabs that offer a deep dive into the elements of the payment success rate, meaning submitted orders, paid orders, and net revenue.
Payment Success Rate
This metric reflects how many accepted and authorized payments are converted into paid orders. The payment success rate is calculated by dividing the number of paid orders by the total number of submitted orders. It includes all purchases paid at some point and excludes chargebacks and refunds.
Submitted Orders
Total number of submitted orders during the selected period and the same period last year. These are orders that are successfully created and for which the payment processor has received the payment details. This metric excludes transactions related to chargebacks or refunds.
Paid Orders
Number of orders that were paid for during the selected period and the same period last year. An order is considered as paid for, once it's successfully processed, the payment is received, and the information regarding product delivery is sent. Paid orders encompass one-time purchases, initial subscription payments, and recurring subscription payments. This metric excludes chargebacks and refunds.
Net Revenue
Amount of net revenue generated by paid orders based on the exchange rate and the time of transaction in the selected period and the same period last year.
Purchase Authorization
The Purchase Authorization page includes information on purchase authorization rates, submitted orders, paid orders, and net revenue, along with historical data for comparison.
Purchase Authorization Rate
Percentage of orders successfully approved by the card issuer. The purchase authorization rate is calculated as the number of paid orders divided by the total number of submitted orders. It includes all purchases paid at some point and excludes purchases without a transaction (purchase orders), chargebacks, and refunds. The purchase authorization rate is calculated for Visa, Mastercard, and American Express.
A purchase success rate of 100% would indicate that out of 100 incoming orders, 100 led to a successful order that at some point switched to the Paid status. A purchase success rate of 50% therefore would mean that out of 100 incoming orders, 50 were successfully processed and paid at some point, whereas the other half would have not been successful (for example, when the customer doesn’t complete the 3D Secure process or their PayPal payment).
The Purchase Authorization Rate graph displays the following data:
- Purchase Authorization Rate for the selected period and the same period last year
- Revenue Retention Tools Uplift which is a percentage increase in revenue or orders achieved by leveraging Cleverbridge retention tools such as Account Updates, Expiration Date Checker, Dynamic Re-routing, and Automatic Retry.
CC Submitted Orders
Number of submitted orders placed using credit cards during the selected period and the same period last year. An order is considered as submitted once it's successfully created and the payment processor has received the payment details. This metric is calculated for Visa, Mastercard, and American Express, and excludes transactions related to chargebacks and refunds.
CC Paid Orders
Number of orders that were paid during the selected period and the same period last year. An order is considered as paid for, once it's successfully processed, the payment is received, and the information regarding product delivery is sent. Paid orders encompass one-time purchases, initial subscription payments, and recurring subscription payments. This metric defines all purchases that were paid at some point and is calculated for Visa, Mastercard, and American Express. It excludes payments without a transaction (purchase orders), chargebacks, and refunds.
CC Decline Rate
Number of orders submitted but not successfully paid using credit cards during the selected period and the same period last year. An order is considered as declined when the transaction payment is attempted several times but rejected due to various factors. This metric is calculated for Visa, Mastercard, and American Express. Since one order may involve multiple transactions with various decline reasons and types, the most recent one is applied. There are three types of decline:
- Authentication decline, which occurs when transactions are enrolled in 3DS but not yet authorized. The reason for this decline is called Strong Customer Authentication.
- Hard decline, which occurs when the customer's bank refuses the payment for various reasons. Such decline is permanent and not recoverable. Cleverbridge is unable to assist with these declines. Possible reasons include:
- Card Expired: The transaction is declined due to an expired card.
- Acquirer/Issuer Suspected Fraud: The acquirer or issuer suspects the order is fraudulent.
- Restricted Card: The card cannot be used for this payment, possibly due to being reported as stolen or lost
- Invalid CVV: The provided CVV is incorrect.
- Invalid Transaction: The credit card cannot be processed for various reasons, such as restrictions based on country, currency, business type, or order volume.
- Referral: The credit card is marked as lost, stolen, or invalid by the customer. The customer is advised to enter a new card or contact their bank.
- Revocation of Authorization: The authorization was revoked either by the customer or their bank. The authorization must be represented.
- Soft decline, which occurs when the issuing bank initially approves the card but a payment process issue arises. Soft declines are temporary. We use revenue retention tools to recover them by addressing the root cause of the initial decline. Possible reasons include:
- Generic Decline: The transaction was declined by the customer's bank. We recommend the customer to contact their bank for further assistance or try using a different payment option.
- Insufficient Funds: The purchase is unsuccessful due to insufficient funds in the customer's account. We recommend to the customer to ensure their account has sufficient funds before attempting another transaction
- Transaction Amount/Count Exceeded: The transaction was declined as it exceeds the balance, credit limit, or transaction amount associated with the customer's card. We recommend to the customer to review their limit or consider an alternative payment option.
- Invalid card: The card or the associated account is invalid. We recommend to the customer to review the card details, or try a different payment option.
- Connector/Acquirer Currently Down: The transaction couldn't be processed as the corresponding connector or acquirer is temporarily unavailable. We recommend to the customer to try again later or choose an alternative payment option.
CC Net Revenue
Credit card revenue during the selected period and the same period last year. This metric is calculated for Visa, Mastercard, and American Express.
Revenue Recovery
The Revenue Recovery page displays charts with information on the potential revenue loss prevented by Cleverbridge revenue retention tools. Those tools help you prevent payment failures and revenue churn that could happen due to outdated credit card details.
Revenue Recovery
The Revenue Recovery graphs provide insights into recovered renewal revenue and recovered renewal orders, showcasing data related to revenue generation and the number of orders that were successfully recovered through various mechanisms, such as card updates, expiration date checks, rerouting, and automatic retries.
Recovered Revenue
The Recovered Revenue graph displays the following data:
- Account Updater Revenue: Revenue of orders with updated cards, which could be converted into renewals, during the selected period.
- Exp. Date Checker Revenue: Revenue generated from orders that were successfully renewed after updating their expiration dates using the Expiry Date Checker.
- Dynamic Re-routing Revenue: Revenue derived from orders rerouted and delivered to secondary acquirers due to the initial unsuccessful attempt to deliver them to primary acquirers. Acquirers, in this context, are banks or financial institutions that process credit or debit card payments on behalf of Cleverbridge.
- Automatic Retry Revenue: Revenue generated from orders where our retry logic was successfully applied, indicating that we were able to reprocess failed payments after specific intervals. This retry logic can be applied to both initial subscription payments and renewal payments.
Recovered Orders
The Recovered Orders graphs displays the following data:
- Account Updater Recovered Orders: Number of orders with updated cards, which could be converted into renewals, during the selected period.
- Exp. Date Checker Recovered Orders: Number of renewals generated from orders that were successfully renewed after updating their expiration dates using the Expiration Date Checker.
- Dynamic Re-routing Recovered Orders: Number of orders rerouted and delivered to secondary acquirers due to the initial unsuccessful attempt to deliver them to primary acquirers. Acquirers, in this context, are banks or financial institutions that process credit or debit card payments on behalf of Cleverbridge.
- Automatic Retry Recovered Orders: Number of orders where our retry logic was successfully applied, indicating that we were able to reprocess failed payments after specific intervals. This retry logic can be applied to both initial subscription payments and renewal payments.
Account Updater
The Account Updater graphs include data on the success rate of cards with successfully paid orders, the number of updated cards, and the number of paid orders associated with those updated cards during the selected period and the same period last year.
Account Updater Success Rate
Percentage of cards with successfully paid orders out of total updated cards during the selected period and the same period last year.
Updated Cards
Number of credit cards, during the selected period and the same period last year, for which renewal details were received from the credit card companies when the Account Updater identified that the cards were due for renewal.
Paid Orders with Updated Cards
Number of orders paid for with credit cards, during the selected period the and same period last year, for which renewal details were received from the credit card companies when the account updater identified that the cards were due for renewal.
Exp. Date Checker
The Exp. Date Checker graphs depict the success rate of the Expiration Date Checker in updating and converting expired cards into successful renewals, along with the number of checked expired cards and the corresponding paid orders that resulted in successful renewals during the selected period and the same period last year.
Exp. Date Checker Success Rate
Shows the percentage of successful Expiry Date Checker renewals for the selected year versus previous year.
Checked Expired Cards
Number of credit cards, during the selected period and the same period last year, that were checked using the Account Updater and identified as due for renewal.
Paid Orders with Checked Expired Cards
Number of orders, during the selected period and the same period last year, with successfully updated expiration date using the Expiry Date Checker, that were converted into a successful renewal.
Dynamic Re-routing
The Dynamic Re-routing graphs display the success rate of orders that were rerouted and delivered to secondary acquirers, as well as the number of rerouted orders and the corresponding number of paid orders that were successfully delivered to secondary acquirers, during the selected period and the same period last year.
Re-routing Success Rate
Percentage of orders, during the selected period and the same period last year, that were rerouted and delivered to secondary acquirers and were paid for.
Re-routed Orders
Number of orders, during the selected period and the same period last year, that were rerouted and delivered to secondary acquirers due to the initial unsuccessful attempt to deliver them to primary acquirers.
Paid Re-routed Orders
Number of orders, during the selected period and the same period last year, that were rerouted and delivered to secondary acquirers and paid for.
Retry Logic
The Retry Logic graphs show key metrics related to order retries, such as the purchase recovery rate, revenue recovered from dynamic and static retries, the number of order retries and paid retried orders, and their ratio for both the selected period and the same period last year.
Purchase Recovery Rate
The ratio of all paid retried orders to all retried orders. With this report you can see how well the specific retry mechanism works with a perspective of specific purchases. Even if several order retries have been performed for one order, it is still treated as one retried order. The report can be generated for all retries, as well as dynamic retries, or static retries only (the Retry Type filter).
Analytics Payments Retry Logic Purchase Recovery Rate
Recovered Revenue
The total amount of recovered renewal revenue that was recovered as a result of order retries. The report can be generated for all retries, as well as dynamic retries, or static retries only (the Retry Type filter). It provides insights into the effectiveness of different retry strategies and the financial impact they have on overall revenue recovery.
Analytics Payments Retry Logic Recovered Revenue
Retry Success Rate
The share of paid retried orders (order retries that resulted into renewals/paid orders) in the total number of orders retries. Even one retried order can have several order retries, and all of them will be considered in the report. This rate is calculated as follows: (paid order retries / order retries) * 100.
Order Retries
The number of order retries for the selected period and the same period last year. Please note, that even one Retried Order can have several Order Retries and all of them will be considered in the report.
Paid Retried Orders
The number of retried orders for the selected period and the same period last year which resulted in successful payments.
Card Acceptance
The Card Acceptance page displays charts with information on Card Acceptance Rates over a period of time, providing detailed breakdowns of different payment stages, such as fraud checks and 3D Secure (3DS) authentication. The acceptance rate is a crucial metric for optimizing authorization strategies. A high acceptance rate indicates a smooth and efficient payment process, while a lower rate may highlight issues such as declined transactions, potential fraud concerns, or performance issues with payment providers. The Card Acceptance report is designed to provide clients, SCM, and payment support teams with comprehensive insights into card payment processing effectiveness.
The report contains bar charts presenting the total amount and percentage of attempted card payments, passed fraud checks, passed authentication, and accepted payments. The following charts are included:
- Attempted Payments: The chart displays the total count of card payment attempts recorded during a purchase process. The value includes purchase records with the statuses "New", "Authorized","Paid", "Payment Declined", and "Cancelled".
- Passed Fraud Checks: The breakdown of allowed card payment transactions that is such payment transactions that have successfully cleared fraud detection mechanisms and have been permitted to proceed against the attempted transactions Blocked by Cleverbridge that is those assigned any of the fraud-related payment statuses: "Order Declined in Manual Review", "Order Auto-Declined by System", "Order Blocked for Export Compliance", or "Declined in Manual Export Compliance Review".
- Passed Authentication: The breakdown of card payment transactions that have successfully completed the required 3D Secure authentication (Passed 3DS), the card payment transactions that bypassed or don't require the authentication (No 3DS) and those for which the authentication attempt has failed (Failed 3DS)
- Paid Orders: The breakdown of successfully processed orders (Paid Orders) compared to the count of orders assigned the "Declined" or "Cancelled" statuses (Declined Orders). The order is "Paid" when the payment has been received and information about product delivery has been dispatched. This covers one-time purchases, initial subscription payments, and recurring subscription payments that have been paid at some point, regardless of any subsequent chargebacks or refunds. Even in cases where there is a reversal of funds back to Cleverbridge, in the form of refunds or chargebacks, or a cancellation, the purchase is still considered successful.
Below the charts, you can see a graph showcasing the Acceptance Rate metrics over time.
Filters
The filters are available for each page of payment analytics and let you filter data by:
- Currency: USD, EUR, or GBP
- Date Range: Month-day-year
- Order Type: Initial, One-time, or Renewal
- Client: Cleverbridge client name/ID
- Product List: a list of products you select and categorize for a particular purpose. One product can be contained in several product lists.
- Product: Name/ID of the product
- Renewal Type: Automatic, manual, or non-recurring
- Renewal Period: Month, year, 2 years, or other
- Payment Type, Subtype: Payment type and subtype used by a customer
- Region, Country: World region as defined by Cleverbridge and billing country
- Business Category: B2C or B2B
- Interval: Subscription interval number. See Subscription Interval Number in Subscription statuses and update options.
The Purchase Recovery Rate and Recovered Revenue reports of the Revenue Recovery > Retry Logic reports have an additional “Retry Type” filter with which you can define if the report is generated for all retries or only dynamic or static ones.
To view a required data range, use a slider on the left.
Dimensions
Use the dropdown below the graph to filter the data by the following parameters:
- Renewal Period
- Credit Card Schemas\Payment Type
- Region
- Country
- Business Category
- Interval Number
- Order Type
The selected dimension is presented as:
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A bar chart that makes the data comparison easy.
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A table that displays a full overview of the elements taken into account for the calculations as well as a granular YoY change.
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APAC
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Philippines
- Republic of Korea
- Singapore
- Taiwan
- Thailand
- Vietnam
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EUROPE
- Albania
- Austria
- Belarus
- Belgium
- Bosnia and Herzegovina
- Bulgaria
- Canary Islands
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Malta
- Monaco
- Montenegro
- Netherlands
- Norway
- Poland
- Portugal
- Republic of Moldova
- Romania
- Russian Federation
- San Marino
- Serbia
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Ukraine
- United Kingdom
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LATAM
- Argentina
- Bolivia
- Brazil
- Chile
- Colombia
- Costa Rica
- Ecuador
- El Salvador
- Guatemala
- Honduras
- Mexico
- Nicaragua
- Panama
- Paraguay
- Peru
- Puerto Rico
- Uruguay
- Venezuela
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NOAM
- Canada
- United States
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ROW
- All other countries
- Business Category: B2C or B2B
- Interval: Subscription interval number.