All metrics
This table contains all the available metrics and their descriptions in the alphabetic order.
All available metrics
| Name | Description |
|---|---|
| Active Subscription Items | Count of paid subscription items that are active at the end of the reporting period. Used to track the size of the active subscription base. See more |
| AOV | Average revenue per completed order, calculated as Net Revenue divided by Orders (both after returns). Used to understand changes in transaction value and purchasing behavior. See more |
| ARPU | Average monthly revenue generated per active subscriber, calculated as MRR divided by Active Subscription Items (or active subscribers, depending on setup). Used to compare monetization efficiency across segments. See more |
| ARR | Annualized equivalent of MRR, providing a yearly view of recurring revenue. Used to communicate subscription revenue performance on an annual basis. See more |
| Chargeback Rate | Paid Visa and Mastercard transactions disputed and reversed. Used to monitor dispute risk, fraud exposure, and operational impact. See more |
| Churn Rate (Item level) | Percentage of eligible subscription items that were not renewed during the reporting period (with configured exclusions and grace period). Used to quantify item-level attrition pressure. See more |
| Churned Items MRR | The portion of MRR lost due to cancellations/expirations (churn). Used to quantify recurring revenue lost from churn events. See more |
| Churned Subscription Items | Paid subscription items expected to renew but that did not (i.e., churn). Used to quantify churn volume at the item level. See more |
| Contraction MRR | The part of MRR change driven by existing customers reducing value (for example, downgrades). Used to pinpoint recurring revenue shrinkage without full churn. See more |
| Conversion Rate | Percentage of checkout sessions that result in a successfully completed order before returns due to refunds or chargeback. Used to evaluate checkout effectiveness across segments and time. See more |
| Downgraded Subscription Items | Subscription items where customers moved to a lower-priced plan or reduced quantity. Used to track contraction behavior and value reduction signals. See more |
| Expansion MRR | The part of MRR change driven by existing customers expanding (for example, upgrades/upsells). Used to isolate growth within the current customer base. See more |
| LTV | Estimated total revenue an average customer generates over their lifetime as a paying customer (often based on ARPU and churn). Used to understand long-term customer value and retention impact. See more |
| MRR | Subscription revenue normalized into a monthly amount independent of billing frequency. Used to monitor month-level recurring revenue trends. See more |
| Net Revenue | Total amount subscribers paid (based on the exchange rate at transaction time), excluding tax and subtracting discounts/shipping, while including Cleverbridge fees and affiliate commissions. Used to track revenue performance over time or across segments. See more |
| New Items MRR | The portion of MRR coming from newly activated subscription items in the period. Used to track MRR growth driven by new business. See more |
| New Subscription Items | Paid subscription items activated for the first time during the reporting period (excluding returned/refunded items). Used to measure new recurring business volume. See more |
| NRR | Net Revenue Retention shows how much recurring revenue is retained from existing customers over time, including expansion, contraction, and churn effects. Used as a key indicator of growth within the existing customer base. See more |
| Orders (before returns) | All paid purchases including chargebacks and refunds. Used to see total order volume before subtracting returns. See more |
| Orders (net) | Paid orders including free registrations, excluding chargebacks and fully refunded orders. Used to track “clean” order volume after returns are removed. See more |
| Orders (returns) | Count of chargebacks and fully refunded orders. Used to quantify return-related order volume. See more |
| Orders (signups before returns) | Paid purchases before refunds for subscription orders with interval = 0 plus perpetual purchases that have a corresponding session (with specific exclusions). Used as an input for Conversion Rate calculations. See more |
| Quantity of Licenses | Used to measure performance in Report Builder for the selected scope. See more |
| Refund Rate | Refunded subscription transactions within the selected reporting period. Used to monitor refund trends and identify friction or dissatisfaction drivers. See more |
| Renewal Rate (Item level) | Percentage of eligible subscription items successfully renewed during the reporting period (with configured exclusions and grace period). Calculated based on payment date. Used as a core item-level retention KPI. See more |
| Renewed Items MRR | The portion of MRR coming from subscription items that renewed in the period. Used to understand how much MRR is sustained through renewals. See more |
| Renewed Subscription Items | Subscription items successfully extended through payment beyond the original term (excluding returned/refunded renewals). Used to measure retention volume. See more |
| Returned Revenue | Total refunded revenue from charge-backs and other returns. Used to measure revenue lost to returns. See more |
| Returned Subscription Items | Subscription items that were refunded after activation (for example due to cancellation/chargeback/fraud). Used to quantify returns at the subscription-item level. See more |
| Sessions | Number of user interactions with Cleverbridge digital properties, used to assess engagement and traffic trends. Used to understand funnel volume when paired with order metrics. See more |
| Upgraded Subscription Items | Subscription items where customers moved to a higher-priced plan or increased quantity. Used to track expansion activity and plan adoption shifts. See more |